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‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
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Sam Bradley
Sam Bradley
Managing Through Crisis
Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
Generative AI
DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Future of Measurement
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
Brands in Culture
How Aston Martin’s F1 team drives awareness for its carmaker parent brand
Brand Safety
How programmatic is opening up the Olympics to advertisers
Member Exclusive
Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
Content & Commerce
Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
Brands in Culture
PepsiCo brand Propel is choosing running communities over creators in summer sporting push
Digiday @ Cannes
Inside Publicis Groupe’s closed-door Cannes AI push
Brands in Culture
Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on
Brands in Culture
Brita is working with the Lawn Tennis Association to remove single-use water bottles from tournaments
Generative AI
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Generative AI
Matalan’s AI search ads are performing better than ones written by humans
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