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Ross Benes
Ross Benes
The Confessions
‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher
The Programmatic Publisher
‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
The Programmatic Publisher
Kiplinger doubled revenue per visit after reducing content-recommendation vendors
The Programmatic Marketer
After cutting back site list in March, JPMorgan Chase has doubled the number of sites it advertises on in the past six months
Modern Newsroom
‘It was a shitshow’: Newsrooms all have CMS nightmares
Member Exclusive
Armed with technology, advertisers can spend less and still grow sales
The Programmatic Marketer
True to its word, P&G has slashed the number of sites it advertises on
Publishing in the Platform Era
‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple
Subscriptions
Axios is holding off on its high-end subscription product, for now
Future of TV
Side effect of the pivot to video: audience shrinkage
The Programmatic Marketer
Programmatic is finally figuring out a basic flaw in ad auctions
The Programmatic Marketer
Forget the duopoly, Apple’s anti-tracking moves rattle digital media
Future of TV
Why TV publishers still struggle to monetize their DVR viewers
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