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Madison and Wall forecast $397 billion in 2024 ad spend
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Michael Bürgi
Michael Bürgi
Agency Culture
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America
The Programmatic Marketer
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Brands in Culture
Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
Navigating Economic Instability
Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Member Exclusive
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Generative AI
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
Navigating Economic Instability
Ad market braces for M&A surge
Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
WTF Series
WTF is principal media?
Digiday+ Media Buying Briefing
Media Buying Briefing: How the upfront has changed over the last 30 years
Evolving Agencies
Transparency shift: CMOs navigate new norms in agency profit models
Business of TV
How streaming muscled its way into the upfront spotlight among the OGs of TV
Member Exclusive
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
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