Marie-Kristin Wysk
Hamburg, Hamburg, Deutschland
1244 Follower:innen
500+ Kontakte
Beiträge
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How can you use sustainability storytelling to communicate your company's ESG performance?
When it comes to sustainability, companies have many different stakeholders with increasing expectations. Thereby, different aspects can be relevant for each stakeholder. In some cases, it is worth focussing communication on specific stakeholder groups. Stakeholder-specific sustainability management and communication can form the basis for well-founded stakeholder dialogues. For example, (potential) employees are interested in different information than shareholders or customers. It is important to differenciate between those different stakeholder groups in order to be able to address different knowledge levels, expectations and demands.
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How can you use sustainability storytelling to communicate your company's ESG performance?
Set smart goals and make your commitment measurable. Find meaningful and accessible key performance indicators to communicate. Avoid vague, unclear formulations and state clearly, attractively and comprehensibly what you have done and what you have achieved as a result. Communicating limitations also helps credibility.
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How can you use sustainability storytelling to communicate your company's ESG performance?
CONTENT: It is important to create essential content that is directly related to the core business or the key sustainability topics. STRATEGIZE: Focus your engagement on effectiveness. How can you utilise the company's resources as effectively as possible in relation to your material topic? COOPERATION: The next step is to carefully select suitable cooperation partners who complement your company on a content level. INCLUDE: Involve your employees in order to communicate commitment to material topics effectively both internally and externally. And remember: it is okay to get started with small steps and evolve from there.
Aktivitäten
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Wo anfangen mit der Transformation hin zur regenerativen Wirtschaft? Am besten an Orten, die zeigen, wohin die Reise gehen kann. Nach dem…
Wo anfangen mit der Transformation hin zur regenerativen Wirtschaft? Am besten an Orten, die zeigen, wohin die Reise gehen kann. Nach dem…
Beliebt bei Marie-Kristin Wysk
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🥨 Wie sehen die Schüsselpositionen von morgen aus – und wie findet und überzeugt man die besten Top-Talente für sein Team? Werden wir bald von KI…
🥨 Wie sehen die Schüsselpositionen von morgen aus – und wie findet und überzeugt man die besten Top-Talente für sein Team? Werden wir bald von KI…
Beliebt bei Marie-Kristin Wysk
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Ehrenamtliche Mitarbeit
Leben mit Behinderung Hamburg Sozialeinrichtungen gGmbH
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