Harald Stück

🚀 Haven't read our DuMont success story yet? Check out this new, shorter version—definitely worth a read! Discover how Kölner Stadt-Anzeiger Medien, part of the DuMont family, revolutionized its digital subscriptions and supercharged SEO performance. Leveraging its rich publishing heritage, this transformation turned traditional practices into a cutting-edge digital powerhouse. Dive into the journey now! 📈✨ #DigitalTransformation #SEO #AI #iMatrics #SuccessStory

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Join us for the latest episode of DataConversations, where our hosts Danny and Michael are joined by Moritz von Sanden, a distinguished AdTech specialist and Head of Sales at Audience360. Moritz brings a wealth of knowledge from his extensive digital marketing and advertising career. In this episode, we cover: 1. Digital Marketing Evolution: Moritz shares his journey and insights on significant changes, current challenges, and the industry's future. 2. Transparency in AdTech: The importance of transparency in data usage and the impact of privacy changes on the industry. 3. From Hyper-Personalisation to Holistic Engagement: The shift from targeting audiences of one to a broader, more holistic view of audience engagement. 4. Collaboration and Future Trends: The critical role of collaboration within the industry and predictions for the next 12 months. Don't miss this insightful discussion on the past, present, and future of digital advertising! The episode is packed with valuable takeaways for anyone interested in the evolving world of AdTech and digital marketing. Links to listen to the full episode in the comments below. Have thoughts or suggestions for future episodes? We'd love to hear from you! Comment below or email us at [email protected]. #DigitalMarketing #AdTech #DataTransparency #Podcast #MarketingInnovation

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👏 👏 Please join us in welcoming SmplCo's new European partner, Swiss-based TurbineOst, led by globetrotting adventurer Axel Thoma. You can find out more about TurbineOst, along with Axel's quests to far-off lands - and how he almost won a Europe-wide music competition - here: https://lnkd.in/e2XAwHhD The TurbineOst team focus on the most demanding communications tasks that companies face. They are really good at simplifying complex ideas and establishing “message-to-market-fit” - AKA unravelling value and translating it to the target audience. ... All of which makes Axel's team very closely aligned to SmplCo. "We share a desire to accelerate things in a smart way," Axel says of our partnership. "Innovators and entrepreneurs often need an expert to help them prioritise, rethink, recalibrate what they want to achieve and how they are going to communicate that." Andreas Melvær, Managing Partner at SmplCo, said the new partnership would make it easier for Swiss entrepreneurs and corporate innovators to bring their ideas to life and successfully sell them. "When you combine TurbineOst's approach to business management and communication with SmplCo's 5-Day Prototypes, you've got a really powerful solution for people who want conquer the digital world." Find out more about how Axel's team makes business management 'spicy and tasty' in our interview below...

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Marketers tend to overcomplicate when it comes to TikTok. Reaching millions of impressions with his TikTok ads and receiving thousands of orders, here's the strategy that Aaron Nosbisch adheres to when creating great TikTok ads:

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You attend OMR in Hamburg on May 7th or 8th? Interested in AI, especially AI-based solutions for digital commerce and media? Schedule a meeting with me or a Retresco expert! ➡ Book a meeting here: https://lnkd.in/dJEEV4Wd #AI #CustomizedAI #GenAI #GenKI #GenerativeAI #CotentAutomation #Textautomation #DigitalCommerce #Media #OMR24 #OMRfestival

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Just joined today's webinar on eIDAS 2 by Obserwatorium.biz Nimbus Technologieberatung GmbH Trust Agency BV Michał Tabor, Milosz Brakoniecki, Franziska Granc, Arno Fiedler, Wim Coulier and Wim Mintiens were putting some great content together, providing a broader picture on the upcoming revision of EU Regulation 910/2014 on electronic identification and trust services and are addressing some of the major challenges on legal, technical and ... not to be underestimated ... political level - from a multinational background - Poland, Germany and Belgium. For example: Arno made a good attempt to map eIDAS Trust Services according to the Boston Matrix in allocating the services into the four categories of Cash Cow, Rising Star, Poor Dogs and Question Marks. Little spoiler: Electronic Attestation of Attributes as one of the rising stars. ************************** As requested in the chat some links to the official text of the revision of EU Regulation 910/2014 on electronic identification and trust services in various languages in the version which was signed by the presidents of the EU Parliament and Council April 11, 2024 Official text English version https://lnkd.in/eDksCkja Italian version https://lnkd.in/eyxCiDf3 French version https://lnkd.in/ewUej2hK German version https://lnkd.in/etvebi3G Polish version https://lnkd.in/e97vi9md Dutch version https://lnkd.in/e9_Dwtca Greek version https://lnkd.in/ezrY4SX6 Spanish version https://lnkd.in/ecmgMiNb Romanian version https://lnkd.in/erhJR3yq Portuguese version https://lnkd.in/e7dTsE2G ➡️ Now awaiting publication in the Official Journal. This publication will officially bring the new regulatory framework into effect. #DigitalIdentities #DigitalIdentity #eIDAS #eIDAS2 #DigitalSignature #ElectronicSignature #DigitalSignatures #ElectronicSignatures #EUDIWallet

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