David Henry

Brilliant bit of thought leadership from Oliver Mead here on the opportunity cost of not leaning in on clean rooms and Amazon Marketing Cloud in particular. To quote the man himself: 'Across EMEA, as major publishers commit to 3rd Party Cookie depreciation over the next 24 months, 1st Party Data and the use of Clean Room solutions are going to transform the way advertisers build media strategies and optimize campaigns. Moving quickly to better understand and utilize clean room solutions (such as AMC) is especially important within EMEA when you look through the lens of GDPR / privacy regulation and how future changes in the media ecosystem will impact advertisers' capacity to understand the shopper's path to purchase.' Hitting the nail on the head 🔨 - fantastic work Oliver Mead Link in the comments below 👇

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THE RESULTS ARE IN 👀 Gong was named a leader in The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024 report. Forrester describes Revenue Orchestration Platforms as a consolidation of functionality across sales engagement platforms, conversation intelligence (CI) tools, and revenue and operations intelligence — and we’re thrilled that they ranked Gong as a Leader. ✨ Top score in the current offering category ✨ Highest possible scores in more criteria than any other vendor evaluated ✨ Only vendor to earn top scores possible across the three AI criteria As the report states, “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” And we’re just getting started. Our rich history with AI showcases our dedication to continue evolving how we improve seller outcomes. Discover all the findings from the Forrester report here: https://lnkd.in/gqTMK-hq

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There's always room for improvement. Buyer expectations have undergone a tectonic shift. And sellers have to reinvent their sales methodology, build their sales tech stack up from scratch, and constantly refine their sales pitch. 'The market's changing - with more competition coming in and buyer demand going down, your value prop might be obsolete in three months!' - listen to Sujan Patel share his nuggets of sales wisdom on - (1) Why it's critical for sellers to refine their pitch, (2) How sellers can get feedback on their sales pitch, (3) When and how often should sellers get feedback on their sales pitch P.S. One time tested way to make sure your sales pitch never goes obsolete? Continuously listen to and learn from the Voice of Customer (VoC). We have something lined up on that front for next week, so stay tuned 😎 😉

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Have you heard the news?! 🗞️ 🎉 Demandbase is officially the first GTM Platform to offer multiple buyer journeys for ABM customers! With this release, DB customers can tailor journeys with as many stages as needed (even post-sale), leverage multiple journeys in Selectors, and view analytics through Journey Analytics. 💬 “Our mission at Demandbase is to transform the way B2B companies go to market. To that end, we’ve listened to customer feedback, and have designed a way for them to seamlessly handle multiple buyer journeys and the many ways they go to market. We can’t wait to see how this powers our customers’ efforts and outcomes.” - Umberto Milletti, Chief Research & Development Officer Learn more about our latest innovation today!

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Video can be one of the most powerful tools for a brand marketing campaign. Read our latest blog to find out how to best utilize it:

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