Britta Hekmat

Social media usage is on the decline… but where are users going instead? The Social-Media-Atlas 2024 study has some eye-opening findings for the German social media and communication market, reflecting shifts seen globally. 📉 Social media usage is dropping. 📉 Many users have left networks entirely or reduced their engagement. 📉 Fewer users are active, and those who are, spend less time there. Some are already calling it a turnaround. But why is this happening? 🔍 A mix of hate speech, fake news, and spammy content designed to “engage.” 🔍 Too much irrelevant content and noise 🔍 Too much promotions and ads 🔍 Too many posts trying to trick algorithms. Does this match what many of us feel about social media? Absolutely. 💡 Too much content that doesn’t matter. 💡 Major networks are less effective for finding interesting content, inspiration, and genuine connections. But where are users going? One of the winners is WhatsApp. More and more users are shifting their time there. What do we learn from this? 🔑 Users want secure, safe spaces to connect with like-minded people. 🔑 Closed groups and communities with a sense of belonging. 🔑 Spaces where content is curated by humans, not algorithms. Key message for brands, publishers, and creators: ✅ Huge opportunity to build these safe spaces. ✅ More than just chat groups—spaces that offer real value. ✅ Interesting and smartly curated content, not just optimized for engagement. Have you thought about creating such spaces for your audience? Let’s discuss! 📌 Official Press Release: https://lnkd.in/e58xKH8R

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Yael Klass, I agree with you. The immense pressure marketing leaders are under to create hyper-personalized experiences for their customers is intense. With 62% of consumers not remaining loyal after a non-personalized experience with a brand, this level of expectation is setting a high bar for many companies to adopt a customer-centric approach, especially in their marketing efforts. It is our responsibility to upskill our entire marketing organization, especially in the era of #AI. We all know that is AI is powerful and while software can point us in the right direction, it is indeed the people we need to be able to implement, test, and fully optimize the results. So as we say at Oktopost - in data we trust, but we are nothing without our people! Take a moment and read this article. Let me know what you think about the direction of marketing. 👇

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BREAKING: TikTok users can now buy through Amazon w/o ever leaving the app. Brands w/ influencer strategies will be the BIGGEST winners. Two reasons why… FIRST - They have better data about what works on TikTok. They already know the trends, styles, and content that works. SECOND - They have a library of platform-contextual content to pull from. Most brands will push their Amazon ad creatives to TikTok. This won’t work nearly as well. TikTok's audience craves authentic, native, user-generated content. Not repurposed ads. This advantage will be short-lived. Brands will catch on. If you already have a TikTok influencer strategy, you should be tripling down for the next 3-6 months before the window closes.

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The most 𝙤𝙫𝙚𝙧𝙡𝙤𝙤𝙠𝙚𝙙 👀 part of a 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and how to 𝗳𝗶𝘅 𝗶𝘁 🔧 (𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹 + 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲) 👇 Many of the go-to-market frameworks I’ve seen gloss over this key step or miss it entirely: 𝗬𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿’𝘀 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆. Why it's important: 95% of our purchase decisions take place unconsciously + emotionally (Harvard study) - despite this, we sell almost exclusively to the rational side. If you want to market and sell most effectively, you need to be able to appeal to both rational 🧠 and emotional ❤️ minds. That's what knowing your buyer's psychology does for you. Specifically, you need to understand: → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗯𝘂𝘆 → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝘄𝗼𝗻’𝘁 → 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 I like to break it down into 𝟴 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀: 1. Jobs to be done 2. Decide to search triggers 3. Decide to purchase triggers 4. Pre-solution objections 5. Post-solution objections 6. Alternatives 7. Emotional Fears 8. Their most trusted channels 👉 In the video below, 𝗜’𝗹𝗹 𝘁𝗿𝗮𝗶𝗻 𝘆𝗼𝘂 𝗼𝗻 𝗮𝗹𝗹 𝟴 so you can make your 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲. ___ Btw, I'm using a 𝗚𝗧𝗠 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 I shared recently. 👉 𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲? I distilled 𝟭𝟯+ 𝘆𝗲𝗮𝗿𝘀 of my go-to-market experience as a CMO/VP/Head of Product into it. Simply: 1. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me     ❗don't miss this step, I can't send you the post without :) ❗ 2. 𝗟𝗶𝗸𝗲 this post 3. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "GTM" below And I'll share it with you :) Plus all my future training videos on it. ___ So why am I doing this? → Help better define what a GTM strategy consists of → Help others get a head start building theirs → Get your feedback to make the template better :) So, what are you waiting for? 😎 __ ✍️ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me, 𝗹𝗶𝗸𝗲 the post and 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗚𝗧𝗠" to get the template. ♻️ 𝗥𝗲𝘀𝗵𝗮𝗿𝗲 if you found valuable (thank you 😍) #B2B #B2BMarketing #B2BMarketingStrategy #GoToMarket #Marketing #SaaS #Enterprise #BrandAwareness #DemandGen #LeadGen #Sales #Data #ROI

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Have you been wanting to get started on eBay Germany for a long time, but don't know the best way to crack Germany's second-largest online marketplace? If so, eBay's "Durchstarter" program could be the solution for you. (sponsored) The eBay Durchstarter program supports retailers and brands in finding the right recipe for success on eBay and quickly gaining a foothold on the marketplace. After all, eBay is known to tick a little differently than other marketplaces - but with the special benefits and individual support by eBay’s experts provided by the program, getting started is easy. ➡ The most important advantages: - Free Top Shop subscription: no store fees for four months - No sales commission: For all items in the first three months - Help with opening an account: Support with setting up a commercial eBay account - Personal business advice: Individual advice from the eBay Durchstarter team for four months - Premium customer service: Access to eBay premium customer service ("eBay Concierge") during the Top Shop subscription for four months 𝗪𝗵𝗼 𝗰𝗮𝗻 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲? Commercial sellers with a valid sales tax identification number (VAT ID) who register as a commercial seller on eBay.de within 12 months of registration. Sales must be made via eBay.de and the company must be based within the EU. In addition, the access requirements for an eBay store subscription must be met. 🚀 Interested parties can register for the program here: https://lnkd.in/dWjhXutX 🚀 If all requirements are met, eBay will contact the interested parties. After the invitation from the eBay Durchstarter team, the program will begin in the next two weeks. 𝗪𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗗𝘂𝗿𝗰𝗵𝘀𝘁𝗮𝗿𝘁𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲? The Durchstarter program applies to eBay marketplaces in Germany, Austria, Belgium, Switzerland, Spain, France, Ireland, Italy, the Netherlands and Poland. ➡ Conclusion: The eBay Durchstarter Program is a great opportunity for new commercial sellers to start their online business on eBay marketplaces free of charge. And this doesn't just apply to small retailers or marketplace beginners. The program can also be a good way for larger accounts to get started on eBay. This was the case for merchandising retailer EMP, for example, which launched on eBay in February and has since switched from the Durchstarter and Pro Trader programs (you can hear more details in this episode of Let's talk Marketplace -> https://lnkd.in/d8ns4-C4) So, if eBay has been on your marketplace to-do list for a long time, take a closer look at the Durchstarter program: https://lnkd.in/dWjhXutX #marketplaces #marktplatzmanager #marketplacemanager #platformbusiness #platform #marktplätze #marketplacebusiness

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