act.3

Summer feeling guaranteed at the Lollapalooza Berlin We designed and built this beautiful flaconi and Sol De Janeiro booth for the major Berlin festival. Our design team from Lisbon partnered with our on-the-ground and retail experts in Germany to ensure a touch of the sun at the festival this late summer weekend. Collaborations across borders and disciplines are our specialty. We believe in a holistic approach and love to combine this with our global team's amazing knowledge and experiences. The beauty of this project is again seeing an idea and concept our team created turn into reality in the blink of an eye. Transitioning from a digital into a physical experience will always be one of our favorites. Interested in more? Let us know! #weareact3 #culturalmarketing #spatialdesign #experientialmarketing

Cultural Marketing in Motion: The (new) adidas Sports Base Berlin 🏟️ At act.3, we are redefining cultural marketing by creating spaces that are more than just places—they are experiences that connect people, communities, and brands in meaningful ways. One of our core beliefs is establishing long-term collaborations, and we wanted to share some of the latest updates from one of them in the heart of Berlin. So, what's new? You have probably recognized some visual changes for those of you who have recently been there. The Sports Base in Berlin, a vibrant 5,000-square-meter hub dedicated to sports, culture, and community engagement, got a little facelift. The remodeling happened in collaboration with spatial designer PAOLA MOLINA VERA and the adidas team. The Base has a brand-new look and feel, and we couldn't be more in awe. By focusing on authentic activations and aligning with adidas' core values of courage, innovation, ownership, integrity, and teamwork, we transform this space daily into a second home for everyone — from amateur athletes to local sports enthusiasts. It's not just about facilities; it's about fostering connections, embracing local culture, and creating unforgettable moments. We're excited to see how the new Sports Base brings people together, cultivates growth, and elevates Berlin's sports scene. The Base is cultural marketing at its best — where lifestyle meets movement and community, and we're proud to be part of the positive change in one of our favorite cities. Here are some of our favorite shots 📸 P.S. Check out the course schedule in the adidas app and experience this unique location first-hand! https://lnkd.in/gecCXDcf Teamwork makes the dream work: 🤝 adidas 🪑Interior Design by PAOLA MOLINA VERA 📸 by Franz Zimmermann #weareact3 #culturalmarketing #sportsbaseberlin

Berlin's Summer Glow: Insights from adidas Runners City Night🏁 Berlin basked in the glow of summer, not just from the sun, but from the electrifying energy of one of the most popular running events: the adidas Runners City Night (ARCN). As one of Berlin's premier races alongside the Berlin Half Marathon and Berlin Marathon, ARCN is more than a race — it's a vibrant celebration of running and community. With nearly 12,000 runners from around the world converging on Berlin, this race is a unique experience where the streets come alive through connection, cheer, and celebration. It almost feels like a school reunion with representatives from 20+ aR cities; this global gathering contributes to the event's unbeatable vibe. If you haven't experienced it yet, make sure to plan your trip for 2025! Behind the scenes, our team dedicated two months to detailed planning and execution to create an event infused with unforgettable energy. Every aspect was carefully crafted, from designing the event's aesthetic and activation plan to managing complex logistics in collaboration with our partners at the Berlin Flagship Store. Special emphasis was placed on producing the start and finish areas, which stood out for their stunning appearance. Thanks to our experienced team's relentless commitment, every box was checked, and every challenge was met. As we gear up for the Berlin Marathon, the ARCN always gives us a taste of Berlin's running culture and unparalleled community engagement. We look forward to continuing this momentum and are excited for this season's last major running event in Berlin. See you at the starting line in September! 🤝 adidas #weareact3 #culturalmarketing #ARCN2024

At act.3, we believe the Olympics is about more than just sports—it's about creating an unforgettable experience. 🌍 We had the privilege of designing an exclusive journey through Paris for Stiftung Schweizer Sporthilfe, where personalized hospitality met the grandeur of the games. Curious about what a tailored hospitality program looks like during a major event like this? Here's a glimpse: *Accommodation: - Privatized Hotel in the heart of Paris *Evening Events: - Dinner Cruise along the Seine - Elegant Dinner at the Swiss Embassy *Sport Competitions: - Tennis at Roland Garros - Swimming at La Défense Arena - Athletics at Stade de France - Fencing at Grand Palais - Gymnastics at Bercy Arena - Beach Volleyball at Champs de Mars / Eiffel Tower - Rowing at Vaires-sur-Marne *Special Visits: - Swiss Olympic Athletes joined the visit at the embassy & some stayed for dinner From offering a sanctuary in a privatized hotel to crafting serene and memorable evening events, our hospitality was designed to unite, inspire, and leave a lasting impression. True hospitality means embracing every detail to create memories that resonate far beyond the games. #weareact3 #olympics #paris2024

Athletes are the new bands, and Paris 2024 is their stage. Dive deeper into the current games in Paris with our team on the ground and special insights by Patricia Thomann-Chassaing. Why are sports hitting the cultural spot more than ever? Enjoy reading more about this in our newest edition of the "cultural marketing magazine". #weareact3 #olympics #paris2024

In April, we launched adidas Originals' SL 72 in collaboration with Stylerunner through a #retroresurgence themed Style Soirée for leading fashion and culture influencers. We decked out Busby's Bar in Paddington with photo opportunities in all corners 📸. From a retro photo booth filled with dial phones and vintage vinyl records to Polaroid sleeves for takeaway photo tokens, every detail was meticulously designed for these two brands and their leading female audience.   A standout feature? A custom shoe embossing station. Guests had the chance to add a personal touch to their new sneakers with their initials – making the SL 72 truly their own.👟   The night wouldn’t have been complete without the adidas Trefoil gracing our custom food and beverage menu, with special mention to our unique cocktails designed by the team from world-renowned @maybesammycocktails honouring the SL 72 hero colourways - Blue and Green.    A huge shout-out to our amazing team in Australia and partners who made this event unforgettable. This collaboration showcases how creativity, personalisation, and strong partnerships create unforgettable brand experiences.   #weareact3 #culturlamarketing #adidas #stylerunner #sl72

PART 3: Bringing ideas to life: Football culture made in the heart of Berlin. The Home of adidas Football. Since its opening on the 14th of June, the Home of adidas Football has been buzzing with excitement during the Euros! Here are the main facts about what the area offers to its visitors: ✅ 18000m² total area ✅ 3000m² stadium ✅ adiStudio including four rooms, with Barbershop, makers lab to personalize shirts, stylish photo spots, courtyard and scavenger hunt ✅ exhibition tour through exclusive pieces of the archive to experience football history first-hand ✅ adiPitch to kick it with your friends ✅ EA Gamebox with FIFA & chill ✅ Three-floor VIP Hospitality indoor area and outdoor terrace ✅ Gigantic F50 shoe & Adi Dassler statue ✅ Diverse F&B Options and Chill-Areas The Stadium's location, facing the Reichstag, is the heart and center of the area. The adiPitch between the Stadium and Reichstag offers community activities and a round of football in a truly legendary location. With adiStudio's modern, personalized spaces catering to Gen Z, it has already proven its viral potential on TikTok. Overall, the project is a standout example of how construction and creativity can create an exceptional and sustainable environment. Every element, from landscape planning to the smallest details, has been crafted with so much passion and love. Building the Home of adidas Football has been an incredible journey, and we are ready for the last dance with you today! #weareact3 #culturalmarketing #homeofadidasfootball #uefaeuro2024

PART 2: Transforming an 18,000m² Vision into Reality From shifting concept directions to reworking ideas, Our Design and Creative Team spent over a year in the design process crafting a visually beautiful space with deep meaning—but only in a digital version. So, to take the next step, we set up a diverse ecosystem of suppliers to make all of our ideas happen. The first construction began with the Stadium in 2023, followed by the adiStudio in April and the final groundbreaking on the 6th of May in Berlin. The project required a diverse ecosystem of suppliers to meet high functionality and environmental sustainability standards. Sustainability was a core focus throughout the construction. We prioritized incorporating local vegetation, protecting the soil, and aligning with Berlin's strict ecological guidelines. Reusing as many materials as possible, such as containers, furniture, etc., was integral to our strategy. The Stadium's modular structure, inspired by the design of the Olympia Stadium, is based on wood and a unique membrane. It offers the best view of the Reichstag and serves as a focal point for visitors. All 2000 people who can fit inside can have a perfect view of the OMB and Reichstag from all directions. What seems almost like a backdrop is one of the most iconic sceneries for spectators and visitors of the tournament. #weareact3 #culturalmarketing #homeofadidasfootball #uefaeuro2024

PART 1: Ever wondered how the Home of adidas Football was created? Let us show you😉 We are thrilled to share the journey behind creating the Home of adidas Football in Berlin. This project was initiated nearly two years ago and involved a comprehensive creative and design process. Inspired by Gen Z and focused on sustainability, our goal was to create a vibrant, environmentally conscious space for a 31-day event that unites people of all ages, regions, and countries through the power of football. Our team devoted over a year to perfecting every detail of this concept. Reworks, shifting concepts, building around natural vegetation, and time always running: aligning our vision with all guidelines was unwavering and challenging. Nevertheless, we carefully planned every aspect, from colour schemes to essential elements, to reflect our passion for this project. Despite every minor or larger hurdle, we remained committed to crafting an immersive experience that follows a hyperlocal approach. The result is a beautifully designed space with profound meaning and impact. Swipe through an exclusive look into the renderings! #weareact3 #culturalmarketing #homeofadidasfootball #uefaeuro2024

Collaboration 🤝 act.3 Collaboration means everything to us! At act.3, it's about creating genuine connections between brands and their audiences. Our team in Australia, led by Samantha D'Souza, recently partnered with adidas Originals and HYPE DC Pty Limited, showcasing an inspiring example of how to turn collaborations into visual reality. In this campaign, we highlighted the Originals Terrace suite, featuring the SL 72 re-launch alongside the Samba, Spezial, and Gazelle shoes by integrating their 70s heritage. Every detail, from styling to set design to music, was thoughtfully curated to echo both brands' vibrant identities. By tapping into the 70s-inspired styling cues and current fashion trends, we aimed to resonate with Gen Z and young millennials who follow both brands. We poured our unwavering passion for classic, crisp, and exceptional production into every step, showcasing these iconic kicks in a whole new light. #weareact3 #culturalmarketing Produced by act.3 Directed by Samantha D'Souza Photography by James Cunningham (https://lnkd.in/gS9hhmkW) DP Tavis Pinnington Styling Jade Leung HMU Phoenix Ly Production Assistant Aidan N.  Studio Sneaky Studio