Wavess

Don't hire another salesperson. Hire 1 brilliant copywriter. Website copy is your online salesperson. Except better. Websites can sell to thousands in minutes. Few salespeople can do that. And salespeople cost MORE. The average base salary of a U.S. salesperson is $66,596. A great copywriter? Maybe $15K to $60K to write key website pages. (It varies.) Businesses will hire the salesperson. Drop the copywriter. It's a massive mistake. The copywriter often costs less. And they'll impact sales MORE. Your website can ... - reach thousands of people in seconds - scale pretty much infinitely - sell to your audience 24/7 Rethink your position on copywriting. It's your most powerful salesperson.

𝟭. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗦𝘁𝗼𝗽𝘀 𝗔𝗜 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗔𝗳𝘁𝗲𝗿 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 LinkedIn has paused its AI data training program after UK regulators raised privacy concerns. At the same time, Meta and other companies are pushing back against strict European AI rules, arguing they slow down innovation. Read more here: https://lnkd.in/eigtb4bz 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝗧𝗼𝗽 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝘁 𝟮𝟬𝟮𝟰 𝗔𝘄𝗮𝗿𝗱𝘀 The 2024 Content Marketing Awards honored global excellence, with Salesforce’s Salesblazer winning Project of the Year and Message Lab and Manifest taking top agency honors. Read more here: https://lnkd.in/eqjB9PUi 𝟯. 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 ‘𝗖𝗼𝗿𝗿𝗲𝗰𝘁𝗶𝗼𝗻’ 𝘁𝗼 𝗙𝗶𝘅 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗘𝗿𝗿𝗼𝗿𝘀 Microsoft’s new 'Correction' tool detects and corrects false information in AI-generated content, aiming to reduce inaccuracies and AI hallucinations. It’s part of the Azure AI Content Safety API. Read more here: https://lnkd.in/ewjK_uH6 𝟰. 𝗢𝘅𝗳𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗦𝗵𝗼𝘄𝘀 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗼𝗻 𝗔𝗱𝘂𝗹𝘁 𝗪𝗲𝗹𝗹-𝗕𝗲𝗶𝗻𝗴 A study from University of Oxford’s Saïd Business School found that social media use boosts adult mental well-being, especially through meaningful interactions with friends and family. This challenges previous views on its negative effects. Read more here: https://lnkd.in/euAhZBTu 𝟲. 𝗖𝗹𝗼𝘂𝗱𝗳𝗹𝗮𝗿𝗲 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗖𝗵𝗮𝗿𝗴𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗰𝗿𝗮𝗽𝗶𝗻𝗴 Cloudflare plans to launch a marketplace allowing websites to sell access for AI model training. The company also introduced AI Audit, a tool to track AI bot activity, giving publishers more control over content scraping. Read more here: https://lnkd.in/eXvHc7Ei 𝟳. 𝗨.𝗦. 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: "𝗥𝘂𝘀𝘀𝗶𝗮 𝗟𝗲𝗮𝗱𝘀 𝗶𝗻 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟰 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻" A U.S. intelligence official reports that Russia has produced the most AI content to sway the 2024 U.S. election, aiming to boost Donald Trump and undermine Kamala Harris. Read more here: https://lnkd.in/ekRFMng2 Follow us for more updates and insights on the latest in AI and marketing! #AIContent #AIMarketing #LinkedInMarketing #MarketingAutomation

𝗙𝗼𝗿𝗴𝗲𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗲𝗲𝘁𝘀, 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗼𝗰𝘀 𝗼𝗿 𝗔𝗶𝗿𝘁𝗮𝗯𝗹𝗲! Imagine having every piece of content you need for your LinkedIn posts, all in one seamless space. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝗵𝗼𝘂𝗿𝘀 𝘄𝗮𝘀𝘁𝗲𝗱 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴, 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴. At Wavess, we’ve built this for you. A fully automated solution that streamlines your workflow, allowing you to focus on what matters — 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙞𝙢𝙥𝙖𝙘𝙩. Effortlessly manage and execute your LinkedIn strategy, in a fraction of the time. The future of LinkedIn content management is here. Start your free trial now! https://lnkd.in/edhkuNC9

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗶𝗻 𝗔𝗜 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟭. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝗱𝘀 𝗔𝗜 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗢𝗽𝘁-𝗢𝘂𝘁 𝗶𝗻 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗣𝗼𝗹𝗶𝗰𝘆 𝗨𝗽𝗱𝗮𝘁𝗲 LinkedIn silently opts users into AI model training. It uses public data for AI model training, raising privacy concerns as much historical data may have already been utilized. Read more: https://lnkd.in/gd6zEFGv 𝟮. 𝗞𝗲𝘆 𝗔𝗜 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗚𝗼𝗼𝗴𝗹𝗲 𝗜/𝗢 𝟮𝟬𝟮𝟰 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 At Google I/O 2024, AI took center stage, highlighting how marketers can use AI tools to streamline workflows, generate creative assets, and optimize campaigns. The focus is on pairing AI’s efficiency with human creativity for maximum impact. Read more: https://lnkd.in/eRnthTJi 𝟯. 𝗖𝗵𝗶𝗻𝗮 𝗽𝘂𝘀𝗵𝗲𝘀 𝗳𝗼𝗿 𝗔𝗜 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗮𝗯𝗲𝗹𝘀 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 China's internet regulator proposes strict rules to label AI-generated content with visible logos and metadata, ensuring transparency in text, images, video, and audio, along with user ID and activity logs. Read more: https://lnkd.in/ehFiM_eK 𝟰. 𝗦𝗸𝘆, 𝗜𝗧𝗩, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝘂𝘀𝗲 𝗔𝗜 𝘁𝗼 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Broadcasters are using AI to boost content creation and personalization, with Sky offering AI-driven sports highlights, ITV focusing on personalized content, and the Olympic Channel utilizing AI for real-time content during the 2024 Olympics. Read more: https://lnkd.in/edD7ZECr 𝟱. 𝗙𝘂𝗯𝗼𝗻 𝗯𝗮𝗻𝗸 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 Fubon Bank Hong Kong's 'Thinking beyond, going further' campaign encourages breaking routines and embracing new opportunities. Through digital marketing, social media, and ads, it targets younger audiences, showcasing Fubon's innovative financial services. Read more here: https://lnkd.in/e8R-XnqN 𝟲. 𝗠𝗮𝗿𝗸 𝗟𝗮𝗺𝗽𝗹𝘂𝗴𝗵 𝘂𝗻𝘃𝗲𝗶𝗹𝘀 "𝗧𝗵𝗲 𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸" 𝗼𝗻 𝗔𝗜 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Mark Lamplugh's The AI Marketing Playbook explores how AI technologies like predictive analytics and chatbots are revolutionizing marketing. Read more: https://lnkd.in/eNuZsyTs Follow us to stay on top of AI and marketing news!

Ever feel like you’re putting in all this effort on LinkedIn, but not sure if your posts are really connecting? As marketers, we’re always trying to figure out what makes content click with people. One simple way to measure that is through engagement rate. But what exactly is it, and how do we use it to improve our posts? Engagement rate is a measure of how well our content resonates with our audience. It's calculated by analyzing likes, comments, shares, and other interactions on social media platforms. By tracking engagement rates, we can gauge the success of our content and make data-driven decisions to improve future strategies. To calculate engagement rate, follow these simple steps: Determine your total reach: This is the number of people who viewed your content. Count the number of engagements: This includes likes, comments, shares, and other interactions. Divide the number of engagements by the total reach: This will give you your engagement rate as a percentage. Interpreting engagement data Understanding engagement rates is crucial for marketers. Here are a few tips to keep in mind: 1. A higher engagement rate indicates that your content is resonating with your audience. 2. A lower engagement rate may indicate that your content needs improvement or that your audience is not interested in the topic. 3. Analyze your engagement data to identify patterns and trends, and adjust your content strategy accordingly. How do you track your engagement rates?  Do you have any tips for improving them? #EngagementRate #LinkedInMarketing #AudienceEngagement -------------------------------------------------- Disclaimer: This post was created by Wavess. It took me 4 minutes to finish it: 2 minutes to create the entire post, 2 minutes to change the opening sentence with GPT.

We are opening this week with an exciting announcement about DMEXCO – Europe’s top digital marketing and tech event! On September 18 & 19, 2024, in Cologne, this event will bring together industry leaders, innovators, and experts from around the world.  We found these sessions particularly interesting and wanted to highlight them for you. Each one aligns perfectly with the future of digital marketing and AI-driven solutions, offering valuable insights and opportunities for growth. Make sure to check them out and hear from some of the top experts in the field: 1-GenAI & Agencies: Why You Must Take Responsibility The session will highlight the need for responsible AI use in content creation, ensuring speed doesn’t compromise quality or lead to misinformation flooding the internet. 👤 Speaker: Jasper Börnsen               2-From Curiosity to Customer Connections: The Future of AI-powered Search and Ads This keynote will explore how AI is transforming the way businesses connect with customers through search and advertising, driving deeper engagement and more personalized experiences. 👤 Speaker: Brendon Kraham            3-B2B Marketing – 5 Things I Wish I Knew 5 Years Ago The relevance of B2B marketing has dramatically increased in recent years. The pressure on marketing and sales teams has grown accordingly, making it even more important to focus on the right strategies. 👤 Speaker: Robin Heintze                                         4-Words Matter! How You Can Leverage AI in Your Marketing Without Sounding Like Everyone Else Your brand’s voice, style, and uniqueness are essential for success. This session explores how to use AI to grow your business while maintaining quality and protecting your brand identity. 👤 Speaker: Steve Rotter                       5-The Real Deal" to Measure Social Effectiveness It's no longer a secret: Clicks and impressions aren't enough to truly measure the success of a social media campaign. This session delves into more holistic approaches to gauge social effectiveness. 👤 Speaker: Johanna Lück                    DMEXCO is going to be a great event for anyone in digital marketing, content, AI and social media. Whether you’re there to network, learn, or explore new trends, there’s plenty to look forward to. 🌟 Are you attending? Let us know which sessions you’re excited about or if you’d like to connect during the event! #DMEXCO2024 #DigitalMarketing #AI #MarketingInnovation #B2BMarketing

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗶𝗻 𝗔𝗜 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝟭. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗚𝗲𝗻 𝗭 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝘃𝗶𝗮 𝗶𝗛𝗲𝗮𝗿𝘁𝗥𝗮𝗱𝗶𝗼 LinkedIn is launching “Let’s Talk Offline,” a Gen Z-focused podcast in partnership with iHeartRadio. Hosted by Gianna Prudente and Jamé Jackson (Gadsden), the show offers career advice and insights for young professionals. Learn more here: https://lnkd.in/gybQHquB 𝟮. 𝗢𝗢𝗛 𝗶𝘀 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿 𝗶𝗻 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Group head of marketing and services at Tractor Supply Company Media Holdings, Ruchelle Mouton, argues that digital outdoor media is one of the best channels for B2B marketing. Read more here: https://lnkd.in/dr8fcBq9 𝟯. 𝗡𝗲𝘄 𝗗𝗲𝗻𝘁𝘀𝘂 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗔𝗳𝗳𝗶𝗿𝗺𝘀 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗶𝗻 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Brand building is now the top priority for B2B marketing in 2024, overtaking lead generation. However, 68% of buyers feel B2B brands lack differentiation. Read more here: https://lnkd.in/eAbayX9D 𝟰. 𝗔𝗽𝗽𝗹𝗲 𝗕𝗲𝘁𝘀 𝗼𝗻 𝗔𝗜 𝘁𝗼 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗶𝗣𝗵𝗼𝗻𝗲 𝟭𝟲 𝗦𝗮𝗹𝗲𝘀 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝗹𝘂𝗺𝗽 Facing pressure to revive declining sales, Apple has unveiled the iPhone 16, featuring an AI-powered camera button and advanced internal upgrades. CEO Tim Cook says the new model will "push the boundaries" of smartphone capabilities, though competition in AI integration remains fierce. Read more here: https://lnkd.in/g5rHbXQW 𝟱. 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗡𝗲𝘄 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗙𝗲𝗮𝗿𝘀 𝗼𝗳 𝗗𝘄𝗶𝗻𝗱𝗹𝗶𝗻𝗴 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 Google’s new AI search is reducing traffic to news sites by providing direct answers instead of links. Only 38.5% of top organic search results rank high in AI Overviews, raising concerns about the future of search visibility for publishers. Read more here: https://lnkd.in/gMvEW4UA 𝟲. 𝗥𝗲𝗰𝗲𝗻𝘁 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗦𝗵𝗼𝘄 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗽𝗼𝘁 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗠𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 AI-generated content is becoming harder to distinguish from real information, raising concerns about its impact on elections and society. University of California, Berkeley's study and the World Forum reports reveal the best ways to determine if something is real. Read more here: https://lnkd.in/eDhZ5V8Z What do you think about these trends? Any surprises or things you’re excited to try out? Let’s chat in the comments! And if you want to stay updated on the latest in AI, content, and marketing strategies, be sure to follow Wavess!

LinkedIn is stepping up its video game with the launch of in-feed video carousels. These algorithm-driven carousels showcase tailored video clips to boost engagement, with video uploads up 34% year-over-year. Will this TikTok-like format resonate with LinkedIn’s professional audience? Time will tell. Learn more about LinkedIn’s video strategy in the full article. https://lnkd.in/e4pH8fwN #LinkedInUpdates #VideoMarketing #ContentStrategy #SocialMediaTrends

𝟭.𝗢𝗽𝗲𝗻𝗔𝗜’𝘀 𝗚𝗣𝗧-𝟰𝗼 𝗺𝗼𝗱𝗲𝗹 𝗻𝗼𝘄 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗻𝗮𝘁𝗶𝘃𝗲 𝗶𝗺𝗮𝗴𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, enhancing content creation and efficiency.This update improves AI-driven marketing strategies with better content generation.  https://lnkd.in/e4EGDuBC 𝟮. 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗻𝗲𝘄 𝗔𝗜 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, 𝗚𝗲𝗺𝗶𝗻𝗶, showcased its multimodal capabilities at a Pixel phone launch, pushing AI integration ahead of Apple’s Siri. AI in smartphones will shape user engagement strategies. https://lnkd.in/e_F8dPSi 𝟯. 𝗔 𝗪𝘆𝗼𝗺𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗮𝗹𝗶𝘀𝘁 𝘄𝗮𝘀 𝗰𝗮𝘂𝗴𝗵𝘁 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗳𝗮𝗸𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, resulting in his resignation. This incident raises concerns about the ethical use of AI. Maintaining authenticity in AI-generated content is essential to building trust. https://lnkd.in/gD7Z5Gf9 𝟰. 𝗔𝗹𝗼𝗿𝗶𝗰𝗮'𝘀 𝗻𝗲𝘄 𝗔𝗜 𝘁𝗼𝗼𝗹 𝗹𝗲𝘁𝘀 𝗿𝗲𝗽𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗶𝗻 𝗼𝘃𝗲𝗿 𝟮𝟬𝟬 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀. Despite fears of job cuts, the company continues to hire, showing AI boosts productivity without eliminating jobs. https://lnkd.in/eVrhbgfu 𝟱. 𝗔𝗱𝗼𝗯𝗲, 𝗢𝗽𝗲𝗻𝗔𝗜, 𝗮𝗻𝗱 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗮𝗿𝗲 𝗯𝗮𝗰𝗸𝗶𝗻𝗴 𝗔𝗕-𝟯𝟮𝟭𝟭, a bill that requires visible watermarks on AI-generated content in California. The aim is to improve transparency on platforms like Instagram by clearly labeling AI-produced media, helping prevent the spread of misinformation. https://lnkd.in/ePc-UQt2 𝟲.𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘂𝘀𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗿𝗮𝗻𝗱𝗼𝗺, 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝗽𝗮𝗺, including fake images like "Shrimp Jesus" and old posts reshared by bots. While some content is harmless, experts warn it could be used for scams or election interference. This comes as Facebook shifts its feed to focus on entertainment rather than news and politics. For more, visit https://lnkd.in/evc_6_yN Follow us for the latest on AI trends, marketing tips, and social media insights! #AInews #Marketingtips

LinkedIn drives more traffic to my newsletter and podcast than any other platform (5x what Twitter/X drives), and I find myself checking the LinkedIn feed many times a day. I did not see this coming. Tomer Cohen is the Chief Product Officer at LinkedIn, and spearheaded the strategy behind this transformation. He leads product development, user experience design, business development, content creation, and customer operations, and has been at LinkedIn for over 12 years. He's also a uniquely great product leader who has a lot to teach. In our conversation, Tomer shares: 🔸 The strategy behind how LinkedIn transformed its feed 🔸 Tomer’s “we might be wrong, but we are not confused” mantra 🔸 The importance of conviction in product leadership 🔸 How LinkedIn went AI-first, tactically 🔸 Strategies for embracing AI in product development 🔸 Lessons from Tomer’s rapid career progression 🔸 Much more Listen now 👇 - YouTube: https://lnkd.in/gm6BWTGB - Spotify: https://lnkd.in/gfvz7psc - Apple: https://lnkd.in/gu-q_pyY Some key takeaways: 1. It’s okay to be wrong but it’s not okay to be confused. If your team isn’t all pulling in the same direction, you’ll definitely fail. Everyone needs to be aligned on where you’re going, how you’re getting there, and why. 2. Strong product moves start with strong visions. Form a vision by first asking: “What could be?” What change would happen in the world if I’m successful?” “What are my strongest beliefs?” Answer from a place of excitement and inspiration, not from a place of constraints or by merely projecting the present forward. To analogize to a mountain trek, it’s sufficient to have a great image of what the peak looks like, and how you’ll get to base camp and start. It’s ok if you only have a rough image of the path in between those points. 3. Strong product discussions start with clear opinions that “have teeth” and take a stance on specific tradeoffs. For example, “we should make the product simple” fails this standard because everyone would like their products to be simpler, assuming there are no tradeoffs involved. This opinion can be made meaningful by unpacking what you’re willing to sacrifice for simplicity, and why. 4. When looking for opportunities to leverage AI, ground your approach in what your business and users need. It’s tempting to ground your approach in what the technology can do, and to get caught up in what seems “cool” – but that is a recipe for building things that don’t deliver value. Instead, define your objectives clearly and ask: “How might AI help us achieve this objective better?” 5. When evaluating career opportunities, prioritize the potential impact of your work over the prestige of the company or the title you hold. Measure your success by the tangible results you achieve and the contributions you make to the product or company.