TRKKN

Success stories like the one we share with our client METRO Markets GmbH give us goosebumps every time ✨. The true magic happens when we combine the strengths of Google Marketing Platform and Google Cloud. Leveraging this powerful synergy with our clients to create seamless experiences, make informed decisions, and unlock the full potential of AI and ML across the entire Google tech stack is beautiful. By advancing their digital maturity with BigQuery analytics, TRKKN helped METRO Markets gain deeper insights into their B2B customers. Together, we designed an architecture that integrates Google Cloud and Google Marketing Platform, developed KPIs, and created a monitoring dashboard. The results? Optimized ad spending and increased profitability 🚀. Thank you to Markus Nutz, Giorgio Ebbeling, and the entire METRO Markets GmbH team for your trust and collaboration. We’re proud to be part of this transformation and excited about the future! Read the full success story here: https://lnkd.in/eQ8YWanw P.S. Want to learn more about this project? Watch Giorgio's and Markus' session at this year's Analytics Summit. https://lnkd.in/eMw44ESw #analytics #data #googlemarketingplatform #googlecloud #bigquery #ai #machinelearning #metromarkets #analyticssummit2024

❌ Rejected! Adapting to increasing visitor opt-outs from cookie consent and evolving privacy laws presents significant challenges for businesses in tracking website performance, particularly in compliance with national regulations enforced by local data protection agencies. Reasons for users to opt out from cookie consent are privacy concerns and intrusive banners. So, how can you transition from ❌ to ✅? TRKKN offers a customized solution “Consent Rate Optimization” to navigate these obstacles, empowering your business to thrive within Spain's regulatory framework. The approach begins with a comprehensive analysis of your current consent process, identifying areas for improvement. We then implement strategic testing and continuous optimization to enhance user experience and increase opt-in rates. Read more about our solution 👇 https://lnkd.in/eE3VphcA Leverage TRKKN's expertise in UX and conversion optimization to enhance your website's performance while ensuring compliance. Let's collaborate to create seamless user experiences and drive enhanced conversions. Contact us today to discover how TRKKN can revolutionize your consent strategy! #analytics #data #cro #conversionoptimization #dataprivacy #ux #cookiebanner #trkkn

5 cool, but hidden Google Analytics 4 features that will supercharge your analytics…do you know them all 😮? In his article, Matthias Borchert, Head of Digital Analytics at TRKKN, highlights some powerful, yet undiscovered features within GA4, showcasing its state-of-the-art capabilities. Click here to read the full article: https://lnkd.in/eCqsARG5 Thank you, Matthias, for unlocking GA4’s hidden power 💚💚💚!! #analytics #data #ga4 #analyticscommunity #trkkn

Proud moment to share 🌟! Working closely with our client momox, we were thrilled to be their Google Cloud partner for a major data warehouse migration from AWS. Facing the challenge of non-scalable pipelines, we redesigned their data architecture using Apache Airflow and bigquery. Together, we delivered a reliable and scalable blueprint for a significant part of the data warehouse in BigQuery. The combination of BigQuery's processing power and Airflow's capabilities resulted in a fast, resilient, and highly scalable data architecture, significantly improving momox’ ability to integrate new data sources compared to the previous solution. Click here if you want to read the full success story ⬇️ https://lnkd.in/e4w-_qcY Huge thanks to Jose Padron and the entire momox team for your cooperation and trust 💖! #data #analytics #googlecloud #bigquery #successstory #trkkn

After months of hard work and preparation, everything came together last week in Hamburg at the Analytics Summit 2024 – and we’re still riding the wave of enthusiasm! Check out the AS2024 Recap Video below and be sure to follow Analytics Summit so you don't miss any updates. #as2024 #analyticssummit #recap #highlights

🙌 We are more than happy with this amazing day at the Analytics Summit! A huge thank you to all the incredible speakers, attendees, and our hardworking TRKKN team behind the scenes. We’re also thrilled that so many of us could come together here in Hamburg to participate! 🤩 #trkknfamily #analyticssummit #as2024 #itsawrap

Max-Philipp Deitmer and Hannes Carl Meyer are opening the stage for the Analytics Summit 2024 in Hamburg at the Curio-Haus! TRKKN has invested significant energy into the organization over the past weeks and months. We are happy that today is the day and we are looking forward to a successful AS2024! #letsgo #as2024 #trkkn

Are you attending the Analytics Summit next week? Make the most of your conference experience by visiting our TRKKN Help Desk for a free, one-on-one consulting session with our experts! Whether you're looking to reconnect or dive deep into some key topics, we've got you covered: 🚀 How privacy features impact your strategy 🚀 Optimizing first-party data infrastructure in GMP 🚀 Reviewing your free Google Analytics 4 Health Check results to ensure your GA4 property is set up correctly 🚀 Getting personalized insights from your UX audit on how A/B testing, personalization, and experimentation can elevate your analytics …and many more! Email us now to secure your spot for a free consulting session! Slots are limited, so act fast: [email protected] We can’t wait to connect with you next week 💗! #analytics #data #dataprivacy #ai #ga4 #googlecloud #sgtm #genai #cro #martech #google #merch #analyticssummit #trkkn

Google Analytics 4 can be difficult and challenging at times as you constantly adjust in a highly dynamic business. Are you unsure if you're using it correctly? Here is where we come in! Our free GA4 Health Check will give your setup a quick review to ensure you're getting the most out of this powerful tool. We’ll dive into your property configuration, customizations, and marketing activation to give you clear, actionable insights. Afterwards, we’ll share a report highlighting key areas for improvement. Request your free GA4 audit here ⬇️ https://lnkd.in/egi_GkPp Want to chat in person? Stop by the TRKKN Helpdesk at this year’s Analytics Summit—we’d love to discuss your results face-to-face! If you don’t have a ticket yet, grab one here 🎫 https://lnkd.in/eD6kwX7k #analytics #data #ga4 #googleanalytics #google #analyticssummit #trkkn

Free privacy consulting sessions at the Analytics Summit Help Desk with our very own privacy expert Julia Sawczyk 💗!!! Who's in? Book your 1:1 now ⬇️