TOTL Legal Marketing

When reviewing legal ranking submissions, I often see two scenarios: 1️⃣ A super long, overly technical description. 2️⃣ A brief, two-sentence superficial description (this one is more common). Example of the later: "We assisted client X in an M&A transaction." While concise, this doesn’t tell the full story or showcase your expertise. What am I talking about? If you want to be considered for rankings such as Legal 500, Chambers and Partners, IFLR1000 , Lexology, IP STARS (Managing IP), ITR World Tax, etc., preparing a strong submission document is key (though not mandatory). A submission typically requires a brief description of your work over the past 12 months. After seven years of preparing directory submissions, I’ve found that a good description includes the following six elements: ➡ Client Identification and Business Nature: Mention the client’s name and provide a brief description of their business or industry. ➡ Setting the Scene: Explain the issue or dispute, its background, and how it arose. ➡ Actions Taken: Describe the specific legal steps your firm took to address the issue. ➡ Complexities and Challenges: Highlight any legal, procedural, or client-specific challenges. For cross-border matters, describe the international aspects and how they were handled. ➡ Resolution or Next Steps: State the outcome or, if ongoing, the next steps. ➡ Value Added or Impact: Explain the significance of the matter for the client. And all of this within 220 words! I break it down below 👇 #LegalMarketing #LegalSubmissions #LegalProfessionals #LegalRankings

Beyond the usual “honoured and grateful” post 😴, how can you announce and celebrate your place in a legal ranking whilst standing out from the crowd? I bring you 3️⃣ Post Ideas to Celebrate Your Ranking 🎉 👇 #legalrankings Chambers and Partners Legal 500 IFLR1000 #legalmarketing #standout

We are pleased to announce the shortlist for the #ChambersLatinAmericaAwards is now available to view. Join us at the Ritz-Carlton South Beach in Miami on Friday, 22 November to celebrate the achievements of #lawyers and #lawfirms from the past 12 months. Learn more about our shortlist and secure your table here: https://lnkd.in/gNsgDZgX

Acompañe a Carlos Contreras, Especialista Principal en Investigación, en el equipo de Chambers Latin America para el lanzamiento de la guía Chambers Latin America 2025 donde se darán a conocer datos interesantes sobre los resultados de este año de investigación. Regístrese ahora: https://lnkd.in/eaF7i27R Join Carlos Contreras, Principal Research Specialist, for the Chambers Latin America 2025 guide launch to discover legal insights from this year’s research and learn who has been ranked as the top legal talent in this year’s guide. Register now: https://lnkd.in/eaF7i27R #ChambersLatAm2025 #legalrankings #law #lawyers