SNIPES

RESPECT – Here's another SNIPES family member you should get to know: Bernadette Williams, Sr. Merchandise Replenishment Analyst.    Bernadette, known affectionately as the 'Go-To' for all things related to allocation, brings an inspiring willingness to nurture and develop others. Her leadership style, characterized by calmness and thoughtfulness, has made a lasting impact on our team, fostering a culture of respect and continuous improvement.    We are so thankful for all our great colleagues, who form our culture and have a positive impact on our team! #snipes #snipesusa #snipesknows

TURN UP! While other companies host cozy summer parties, SNIPES takes it to a whole new level! Our annual block party was nothing short of legendary. This year we took our block party to a new level! At the iconic Bootshaus in Cologne - one of the world’s top clubs, reserved exclusively for the SNIPES Family! We transformed the venue into a festival-like atmosphere with two stages, four music acts, and eight awesome DJs. The floor was shaking with performances by SSIO, Lugatti & 9ine, Boondawg, and Kemso36! Our highlight of the program: Some of our DJs and artists are colleagues at SNIPES - it couldn't be more authentic! We went all-in: shuttle services, food trucks, and bars with everything your heart desires - from savory delights to sweet treats! And as the icing on the cake, everyone got an exclusive crew shirt, could get a tattoo and had a chance to win other fantastic goodies. From the culture, for the culture! A strong company culture is a key of success, and parties like this create an environment where the team can connect outside the usual work setting, breaking down barriers and sharing experiences in a fun atmosphere. It’s all about building tighter bonds, real trust, and keeping that flow of communication strong. What an unforgettable night with the SNIPES family! Thanks to all the helping hands and everyone who celebrated with us. No culture without community! A big shout-out to our partners Nike and #gshock for their support - you guys are the best! #snipes #snipesknows

FESTIVAL SEASON STILL ON FIRE! 🔥 Spain is one of our key markets, home to a vibrant and passionate streetwear community. It is about making a statement and a lifestyle that runs deep. So, of course, we had to show up and turn up with our people there!  For SNIPES, the Arenal Sound Festival is the perfect playground to connect with the scene and push the culture forward. We came to celebrate our Spanish fam who live and breathe streetwear every day, bringing the heat with our SNIPES SOUNDBOOTH. The sun was blazing, but the vibes? Even hotter! Our Spanish community showed off all their rap skills! The SNIPES SOUNDBOOTH was on fire all day, but the real madness started when Spanish rap queen Santa Salut hit the stage. The crowd went wild! Thank you to everyone who came by and celebrated with us! #snipes #snipesusa #snipesknows

IS THERE A CONCEPT FOR EVERYBODY? Wrapping up our LinkedIn special week for the SNIPES Concepts.01 collection, it’s time to share how our community has been vibing with the drop and what’s coming next. Spoiler: They’re loving it! Two of our community's favorites are our oversized tee and the pink oversized zip hoodie. And what’s one of our highlights: SNIPES Concepts.01 came through heavy for this year’s festival fits with those star embroideries and studded prints.  This collection isn’t merch - it’s streetwear with a statement. Designer Ilias Belyamna has created a new, more low-key SNIPES logo and the high-quality look of the pieces is a hit with our community. But the SNIPES Concepts story doesn't end with this collection! As the name suggests, more heat is on the way. Each collection will bring its own flavor, with unique themes, and aesthetics, as SNIPES will collaborate with different designers. For SNIPES Concepts.02, already in the works, we’re sticking with Ilias to keep the momentum going. Our vision stays the same: making high-quality streetwear accessible for everyone! Stay tuned! #snipes #snipesknows

TRUST THE PROCESS – You already know we've teamed up with global icons like Chris Brown, dropped fire collections with artists like UFO361 and even linked up with McDonald's in the past to create an extraordinary drop. But with SNIPES Concepts.01, we just leveled up! Our CEO Dennis Schröder summarized the goal behind the collection: "SNIPES Concepts.01 is more than just fashion - it's culture. SNIPES has been the top address for streetwear for the last 26 years and now we are evolving beyond that. Together with Ilias Belyamna, the founder of Low Lights Studios GmbH, we have created something unique to democratize top-tier streetwear for a wider community."  The journey for SNIPES Concepts.01 kicked off in mid-2023. With input from all the key teams– Design, Product Management and Development, Buying, and Marketing – we set out to craft a collection that's 100% SNIPES.  A crucial part of the development was the collaboration with designer Ilias. His creative mind developed the idea of "Around the Globe", which runs like a common thread through the collection. A few weeks later, we were already holding the first prototypes, and our vision started to take shape. Together, we kept fine-tuning the fit until it was perfect, and nearly a year later, we dropped the final pieces to our community - an absolute milestone for us!    In our next post, we'll tell you whether all this effort was worth it! #snipes #snipesknows

TURN UP FOR SNIPES CONCEPTS.01 - This week will be a special week: It’s all about our recently dropped SNIPES Concepts.01 collection! We will give you more insights on how this special project came together! First up, let’s talk about our exclusive launch party that went down in Berlin - an epic night where we celebrated our unique pieces with some of Germanys most relevant creators and media partners like Highsnobiety or HYPEBEAST.   We took over the Antispace in Berlin, where the collection was on full display, both in an exhibition and on some models. We started with Networking and some drinks on the rooftop. After a spoiling dinner with various arabic flavors, we hit the roof terrace where German rap sensation Billa Joe surprised our guests with a live performance that had the crowd going wild. And just when you thought it couldn’t get any crazier, the DJ turned the party all the way up.   This was really one for the books! Huge shoutout to everyone who partied with us - we really did justice to this next-level collection! Stay tuned for our next post, where we’re diving into the creative genius behind SNIPES Concepts.01! #snipes #snipesknows

EMPOWERMENT THROUGH DANCE - We recently celebrated the 20th anniversary of Ladies of Hip-Hop with a weeklong event that championed and empowered women in dance. This celebration honored the incredible stories, the bonds created, and the lifelong memories formed through Ladies of Hip-Hop.  Join us in reliving the energy of this milestone celebration. Here's 20 years down and a lifetime to go! #snipes #snipesusa #snipesknows

FAIL FAST, LEARN FAST(ER) - One of our colleagues from our SNIPES US family has absolutely internalized this motto: Ronald Veluya, Manager of In-Store Systems.  Ron’s approach to technology and system management is characterized by a fearless attitude toward failure, enabling him to make swift, decisive actions that propel our retail operations forward. His philosophy encourages his team and collaborators to embrace progress with purpose, making him a pivotal force for innovation at SNIPES. You'll get to know more inspiring colleagues soon! #snipes #snipesusa #snipesknows

HAPPY 51st BIRTHDAY TO HIP-HOP! Yesterday was one of the most important days of the year for SNIPES: The day that marks the birth of Hip-Hop, a culture that has revolutionized music and society. And without Hip-Hop, there'd be no SNIPES – that's for sure. This day is a homage to the roots and culture that inspire our brand. Hip-Hop shapes our fashion, our attitude, our community, and the whole SNIPES family worldwide. On this day, we celebrate not only the history and legends of Hip-Hop but also our own deep connection to this culture.     The opening of the first SNIPES store in 1998 laid the foundation for a movement that today connects like-minded people worldwide. SNIPES quickly became one of the first retailers in Germany to bring legendary hip-hop brands to the country. The vision: Becoming "the global symbol for street culture“, by remaining true to our roots in the global Hip-Hop community.     And to this day SNIPES represents the culture not only through our employees but also through our brands, partners, and events that we are part of every year. This passion is the heartbeat of SNIPES, driving our dedication to celebrate Hip-Hop culture every single day.      Keepin’ it real – just like Hip-Hop! #snipes #snipesusa #snipesknows

NO CULTURE WITHOUT COMMUNITY - We recently had the pleasure of supporting our French community in Clermont-Ferrand.  We teamed up with the Supreme Legacy fam, who created the ultimate creative space for talented dancers, rappers, graffiti artists, and DJs from the hood: The Supreme Legacy Studio. SNIPES provided a dope sound system and a mobile outdoor dance floor to keep the vibes lit! And of course, the style has to be right! That's why we have added some fresh kicks and streetwear for the youngsters and set up prizes for the dance battles. Partnerships like this allow us to give back to the culture that inspires everything we do. Supporting local communities isn't just about product - it's about building spaces where creativity can thrive, and where the next generation of artists and innovators can shine. This is how we stay connected to the streets and keep the culture alive. The grand opening was off the chain! The community came out, and showed their skills in breaking, graffiti, and rap. Much love to everyone who came through and made it epic! #snipes #snipesusa #snipesknows