REPLUG - App Marketing Experts

✨ Our New eBook on TikTok for App Marketing is Out! 📢✨ Hey app developers and marketers, get ready to unlock the secrets of TikTok for your app's success! We're beyond excited to unveil our latest eBook: "Mastering TikTok for App Promotion: A Comprehensive Guide for Marketers" 💖 🔍 Did You Know? ❗ TikTok users spend an average of 52 minutes daily on the app. ❗ 90% of TikTok users access the app daily. ❗ TikTok is available in over 150 countries, making it a global marketing powerhouse. 📘 What's Inside? 🔹 The game-changing role of TikTok in app marketing 🔹 Proven strategies to craft compelling TikTok ads 🔹 Tips on using TikTok's powerful ad formats 🔹 Real-life case studies and success stories from REPLUG 🔹 Exclusive stats and actionable tips to skyrocket your app's visibility ...also a special surprise section 👀 The battle of the platforms: TikTok vs. Instagram 🤺 A massive THANK YOU to Gessica Bicego from Paired, Manuel Mainetti from PhotoSì, and Polina Baeva from Apptica for their amazing contributions! Your insights have made this eBook truly exceptional. 🎉 🙌 🔗 Download now: https://lnkd.in/dvQTjT7G Don't miss this chance to make the most of TikTok for marketing! 📲 Let's make your app a TikTok sensation. 😉 #appmarketing #mobilemarketing #tiktokmarketing #appgrowth #appsuccess #ebook #appdevelopers #marketers #tiktok #tiktokads #tiktokebook #tiktokapps

What are the keys to success in mobile marketing in 2024? 📱📈 According to Lorenzo Rossi, one crucial point is proper audience segmentation in mobile CRM. Here is an excerpt from the REPLUG co-founder's quote published in the latest Pushwoosh blog article. #mobilemarketing #appmarketing #pushwoosh #REPLUG #crm

🔑 What makes a TikTok ad truly effective? After years of experience and spending what feels like a gazillion euros on the platform, I’ve gathered the key elements that can turn your TikTok ads into performance powerhouses! 🚀 Full disclosure: This might just be the longest slideshow I’ve ever created, but trust me, it's packed with valuable insights and all the secrets of creating the perfect TikTok ad for your app. 🎬 Have you tried any of these strategies? What has worked best for you? Let’s share insights and grow together! 📈 #TikTokMarketing #UserAcquisition #CreativeStrategy #DigitalMarketing #AppMarketing #PerformanceMarketing #TikTokAds #MobileMarketing #AppGrowth #Advertising #PaidSocial

Over the past 4 years at REPLUG - App Marketing Experts, we've worked with hundreds of mobile apps and engaged with many more potential clients. Despite the industry's evolution, many developers still struggle with the basics of mobile app tracking and attribution. Mobile app tracking and attribution tools are crucial for app growth, yet often misunderstood. Many see Mobile Measurement Partners or MMPs (AppsFlyer, Adjust, Singular, just to name the most important ones) as either unnecessary or too complex given existing infrastructures like Firebase. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗯𝗮𝘀𝗶𝗰 𝘀𝗲𝘁𝘂𝗽𝘀 𝗼𝗳𝘁𝗲𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗶𝗻𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗺𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 🥲 While an MMP might not be needed for small budgets or single-channel campaigns, it's essential for advanced growth strategies. Implementing an MMP improves growth, visibility, and the ability to identify key levers for long-term success. Don't let the complexity of mobile app attribution hold you back. Embrace comprehensive tracking and attribution to improve your ROI on app marketing investments, make better decisions, and scale your app growth activities more effectively. Check out the infographic below for a clear comparison between Firebase and the main MMPs out there. 👇 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗠𝗠𝗣 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁? 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗠𝗠𝗣 🔥🔥🔥" 𝗮𝗻𝗱 𝗜 𝘄𝗶𝗹𝗹 𝗗𝗠 𝗶𝘁 𝘁𝗼 𝘆𝗼𝘂 👇 ... just kidding, the link to download our checklist is in the first comment

100% sure you know your target audience? 🥸 Welcome to part 2 of App Growth Trends! 📽️ In today’s clip, Lorenzo Rossi tells us how crucial it is to reach the correct target audience while implementing a creative strategy. Follow us for more tips about #appgrowth and #useracquisition. Looking for additional resources to grow your app? 👇 Download our new eBook about TikTok ads 👉https://lnkd.in/dvQTjT7G #appgrowth #appmarketing #mobilemarketing #apps #paidads #targetaudience #creativestrategy #useracquisition

Let your fitness app stand out with the latest strategies for 2024. 🏋️📲 Today, we’ve summarized 8 of the best tips & tricks that will help your fitness app skyrocket to success. 💪 🚀 Browse through our slideshow to discover them! 🗣️Pss…there’s a 9th point we didn’t cover in our post. Discover which one by clicking on the full article 👉https://lnkd.in/dnc5xWST Thinking of using TikTok as a marketing channel for your fitness app? Get inspired by our brand-new TikTok ebook. Download it now for free! 👉https://lnkd.in/dvQTjT7G #mobilemarketing #fitnessappmarketing #useracquisition #apps #fitnessapp #appmarketing #tiktok #tiktokads

Did you know that Coca-Cola tried to sell "Diet" Coke in Japan but had to change it to "Coke Light" because the word "diet" didn't resonate culturally? Expanding internationally isn't just about translation; it's about truly understanding and adapting to new markets. After helping 20+ apps scale internationally, here are 10 basic rules to get it right: 1️⃣ Understand local markets: This means knowing the regulations, trends, competitors, pricing, and payment methods unique to each market. Doing thorough research here lays the groundwork for success. 2️⃣ Adapt to cultural differences: Choose culturalization over localization. It’s not just about translating language; it’s about adapting your app to fit the local culture and customs. 3️⃣ Optimize for global ASO: Focus on textual optimization to rank higher and visual optimization to convert better. Different markets may respond differently to various elements, so adjust accordingly. 4️⃣ Tailor your marketing strategy: Your activities should be based on your understanding of local markets and cultural differences. What works in one country usually doesn't work in another. 5️⃣ Collaborate with local influencers: You will add authenticity and boost brand recognition in new markets. They can bridge the gap between your brand and local users. 6️⃣ Partner with local brands: Partnerships with trusted local brands can boost your credibility and open up new opportunities for co-marketing and cross-selling. 7️⃣ Localize app content: Ensure your app’s content is relevant to the local audience. This includes translations, but also content relevance and features that cater to local users’ needs. 8️⃣ Offer global support: Providing customer support in the local language and time zone is crucial. Your users should feel supported in their own language, whenever they need it. 9️⃣ Conduct localized user testing: Talk to local users to understand their needs and preferences. Their feedback is invaluable for making your app successful in new markets. 🌍 Bonus: Get the opportunity to travel and test the app yourself! There’s no better way to understand a market than by experiencing it firsthand. Scaling your app internationally is a complex but rewarding process. Have you tried any of these strategies? What’s your experience with going global? I'm always curious to understand and learn different strategies 🙏 #AppMarketing #GlobalExpansion #Localization #MobileMarketing #AppGrowth #DigitalMarketing #Marketing #Gotomarketstrategy

Want to know Jelly Juice’s secret to 18.3% more revenue? See how our app marketing team at REPLUG helped Jelly Juice, a leading match 3 mobile game by redBit games, scale globally and beyond existing channels. Through our strategic efforts, Jelly Juice saw an impressive 18.3% increase in paying users! 🎉 Our secret? A localized communication and creative strategy. We tailored ads for each region, using AI-driven creatives with voiceovers in different languages. Plus, we collaborated with local content creators to truly resonate with the target audience. 🌍🎨 Want to learn more about how specific strategies like these can drive your app's success? Download our latest ebook on TikTok marketing for apps today! 👇 🔗 https://lnkd.in/dvQTjT7G Read more about our success story: https://lnkd.in/ex94vNZU #appmarketing #mobilemarketing #JellyJuice #RedBitGames #REPLUG #globalreach #localizedstrategy #AI #creativity #tiktokmarketing #tiktokads #adcreatives #apps #mobilegames

Heard of seasonal marketing? Probably yes! 🏝️ 💻 Well, with summer coming into full swing, we want to share some core strategies that will enable you to optimize your marketing efforts even when your customers’ priorities are probably just a beach and an icy cocktail. 🍹 Looking for more inspiration? Check our complete article about this topic 👉 https://lnkd.in/dwvQ--92 P.S. The article is from last summer, but the points are still valid. 😉 🚨 Don’t miss the opportunity to let your app shine on the hottest social media of this summer! 🥵 Download REPLUG’s brand-new TikTok eBook FOR FREE! 👉 https://lnkd.in/dvQTjT7G #seasonalmarketing #marketingtips #apps #appmarketing #summermarketing #mobilemarketing #tiktok #tiktokebook #tiktokads

Master the Art of TikTok Ads with Our Latest eBook! 👨🎨📲 As one of the most popular social media platforms, TikTok is becoming increasingly important for app marketers looking for strategies to attract users and increase downloads. 📈 To help you navigate the space of TikTok marketing, we at REPLUG have released a new eBook full of strategic insights and field-tested examples. ⬇️ 📘 What's inside? 🔹 The game-changing role of TikTok in the app marketing world 🔹 Proven strategies to craft compelling TikTok ads 🔹 Tips on using TikTok's powerful ad formats 🔹 Real-life case studies and success stories from REPLUG 🔹 Exclusive stats and actionable tips to skyrocket your app's visibility Take advantage of the opportunity to maximize TikTok for app marketing! ⭐ Download our new eBook for free: 🔗 https://lnkd.in/dvQTjT7G #appmarketing #mobilemarketing #tiktokmarketing #appgrowth #appsuccess #ebook #appdevelopers #marketers #tiktok #tiktokads #tiktokebook #tiktokapps #tiktok