R/GA

Stone Island unveils its new website, centred on the unique dual philosophy at the heart of the company: the LAB of product research and development, and the LIFE of the global communities who make the brand their own. The site, which has been entirely rebuilt and brought in-house, is designed to offer a seamless and intuitive experience that allows for an ever-evolving narrative. The product offer is the most representative and comprehensive selection from the Stone Island collections ever online, to reflect and extend upon the range available in Stone Island stores as part of the brand’s coherent omnichannel approach. Product pages bring Stone Island’s highly researched fabrics, treatments, and details to the fore through impactful imagery and 360° videos while its historic archive comes to life with an immersive ecosystem inspired by the Selected Works exhibition which has, to date, visited Tokyo, Seoul and Los Angeles. Robert Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” In Mainland China, the Stone Island world is accessible by a special WeChat mini-program, for the first time completely integrated and aligned with the new global website, offering the full shopping and brand experience. Explore the new stoneisland.com

As of today, StoneIsland.com looks a little different. R/GA is proud to have worked with the iconic brand to redesign and build its new website - now an immersive ecommerce experience, centered on Stone Island’s unique philosophy of LAB and LIFE. On this exciting new launch, Robert L. Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” Read more about the work on LBBonline - Little Black Book: bit.ly/3YZURgC

Hold the front page. We’re handing over the 🎤 to R/GA Singapore 🇸🇬 … Exciting projects are in the works and we’d love your help bringing them to life 🙏. We’re on the hunt for some epic freelancers with expertise in Brand Strategy and Design: ▪ Brand Strategists (SGT/AEST) ▪ Verbal Designers (SGT/AEST) ▪ Designers (SGT/AEST) ▪ Brand Design ACD (Singapore-based, client-facing) If this sounds like you and you're available from September 2 👀 , please send your portfolio to the incredible [email protected]

Tiffany Rolfe (she/her) , Global Chair & Global CCO, wrote an exclusive op-ed for ADWEEK exploring the next phase of customer engagement and commerce: listening. "This kind of listening is very different from just collecting data," she said. "It’s letting individual customers tell you what they want you to know." Read the piece below to learn how brands can leverage generative AI to become listening - or "promptable" - brands. https://lnkd.in/ew4uMr6A

Don’t miss the chance to hear from R/GA’s Imran Sheikh, Group Executive Creative Director, and Innovasport’s Sandra Elizabeth Romo, Head of Marketing and Strategy, at this year’s SXSW. "Si Se Puede: Reimagining e-commerce for the Mexican market” will let you in on how R/GA & Innovasport have refined boundaries to create the next generation of e-commerce for sporting goods. Cast your vote, now through 8/18: https://lnkd.in/eWeCdtXg The full line-up of proposed R/GA talks available at rga.com/news/sxsw (edited)

Want to learn how AI can be harnessed for good? You won’t want to miss the chance to see R/GA's Bayyina Black, Executive Director, Global Impact & Sustainability, Make/Good Founder and Zoha Zoya, EMEA, Head of Experience Design team up with Founderland's Alina Bassi, Co-Founder and Deborah Choi , Managing Director & Co-Founder, this year at SXSW. Cast your vote for “Leveling the Funding Field for Women of Color Founders with AI Coach PAM”, a panel focusing on how the power of AI can be trained to democratize access to resources for marginalized communities, now through 8/18 https://lnkd.in/eFhyJi67 The full line-up of proposed R/GA talks available at rga.com/news/sxsw

So proud to share our latest work with partner #LoveHasNoLabels “American Dreams”. The powerful message, created with Ad Council, helps raise awareness of the ongoing discrimination faced by LGBTQ+ people and how we can all play a role in creating a more accepting and inclusive society. For more resources, visit LoveHasNoLabels.com. #myamericandream

What does the future of commerce look like? Look no further than R/GAs own Tiffany Rolfe (she/her), Global Chair & Global Chief Creative Officer, and Nick Coronges, EVP Global Chief Technology Officer, for answers. Cast your vote for “Commerce X Creativity: Making the Transactional Inspirational”, a panel focusing on the next creative frontier: commerce, now through 8/18 https://lnkd.in/eYMSmcVg The full line-up of proposed R/GA talks available at rga.com/news/sxsw  

Founderland at SXSW? Let’s Make it Happen! With our partners at R/GA, we’ve got an interesting talk proposed for SXSW 2025: "Leveling the Funding Field for Women of Color Founders with AI Coach PAM" When a woman of color decides to become an entrepreneur in Europe, she has a less than 1 in 200 chance of getting venture funding. This isn’t because she is any less experienced, educated or talented. We decided to tackle this challenge head-on, resulting in PAM, an AI-powered mentor that provides personalized pitch coaching for diverse founders. PAM creates a realistic simulation environment with VCs, allowing founders to practice and receive feedback on their pitch, incorporating a playbook that anticipates biased questions to stay composed. Curious on our impact? I'd be grateful for your upvote to ensure we can bring it to the SXSW stage. Vote, please!: https://lnkd.in/ex3-_xQK (FYI, you'll need to create an account on the #SXSW #PanelPicker site. This does take a few seconds. Thank you for your support!) Founderland / Stephanie von Behr, Alina Bassi, Sophie Webber R/GA / Bayyina Black Zoha Zoya Cole Habersham Rebecca Bezzina Tanja Warzecha

Google just announced the next chapter of Google Play and we were honored to help bring it to life with a new design system and brand platform that reflects its evolution. Google Play is evolving from a destination billions of people visit for apps to an end-to-end experience that’s more than a 'store' - helping people go discover and do more of what they love. Go find your thing. Go Play.