Kao Corporation

We are excited to share that the Bondi Sands Aero Self-Tanning Foam Liquid Gold has taken home the award for ‘Best Tanning Product’ at the Superdrug Star Awards 2024. The Superdrug Star Awards celebrate excellence in the health and beauty categories, recognising the best products within these categories as voted by Superdrug’s customers. Bondi Sands has taken home top spot among some tough competition. “We are delighted to collect this award as voted for by hundreds of thousands of Superdrug shoppers”, says Karen King, General Manager, Consumer Care, Kao UK. “This accolade is testament to the quality of our products and dedication of our people and further supports our strategic efforts to ‘win in skin’. A huge thank you and well done to everyone in the team who helped make this happen.” #Awards #BestInBeauty #BondiSands

When British icons meet: our luxury fragrance brand Molton Brown has just launched its New Brand World with an impressive out-of-home-campaign across the London underground as well as on the city‘s famous black cabs. To continue the launch of its New Brand World via Artists of Note, Molton Brown is taking over the UK capital with a large-scale out-of-home campaign that will see 30 Molton Brown branded black cabs providing transportation across London, as well as billboards being featured at key roadside locations and tube stations throughout the capital in September. Including at Bond Street tube station where commuters can experience iconic Re-charge Black Pepper via a scented walkway and digital wall showcasing Molton Brown brand videos, providing a truly immersive, sensory experience. Make sure to keep an eye out for the campaign on your next commute! #LuxuryFragrance #BrandCampaign #OutOfHome

Contributing to our #ZeroWaste mission: With our iconic hair care brand John Frieda, we have moved away from black plastic, supporting the recyclability of our packaging. “The majority of conventional black plastic packaging is coloured using carbon black pigments which do not enable the pack to be sorted using Near Infra-Red (NIR) technology widely used in plastics recycling”, says Nicola Baeuerle, Director Sustainability. “As a result, black plastic packaging commonly ends up as residue and is disposed of in landfill or incinerated. To support the recyclability of our packaging, we are continually looking to remove black plastic from our packaging and replace it with clear caps and closures.” #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Supporting #ZeroWaste with our Goldwell StyleSign brand, showing how compelling package design and sustainability can go hand-in-hand: 🌱 Reduce: By switching to lightweight aluminium cans and smaller caps, we reduced both aluminium and plastic waste. Plastic savings per year: 22 t*. Aluminium savings: 1.7 t. 🔄 Reuse: The containers** use up to 98% PCR plastic and cans up to 50% PCR aluminium, reusing recovered instead of virgin materials. ♻️ Recycle: The white design of the packaging helps to increase recyclability. A great milestone as part of our Zero Waste mission at Kao. * >8t smaller caps and >14t new containers. ** except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Supporting our #ZeroWaste mission: Our luxury cosmetics brand Sensai offers a wide range of refill options for its skincare and colour cosmetics portfolio. 🧴 Total Finish Foundation: a true refill icon that has been offered as a refill since its launch over 40 years ago. The refill container is made from recycled PET. 💄Lasting Plump Lipstick: all shades can be slipped into the timeless refillable sleeve. The empty refill can be separated into metal and plastic parts, supporting recyclability. ✨Ultimate The Cream: State-of-the-art refillable packaging. The inner container and refill cap are made partially of plant-based plastic. The jar is made partially of post-consumer recycled glass. The cushioning material of the packaging is made of a non‑woven, plant‑derived cloth. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Waste is a pressing issue of our time. Meet our Sustainability Director AEMEA, Nicola Baeuerle, who reinforces our commitment to support a circular economy and achieve our ambitious #ZeroWaste goals. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

With our Circularity Roadmap for plastic packaging, we want to contribute to a #ZeroWaste society and reduce our use of fossil-based plastic. Our global goals and milestones are: ▶️ Overcome the peak of plastic use by 2030 and recycle 50% of plastic used by weight. ▶️ Plastic Packaging Net Zero Waste by 2040, where the amount of plastic used in our packaging and the amount of recycled material used or collected by us is equal. ▶️ Plastic Packaging Negative Waste by 2050, where the quantity of plastic recycled is greater than the plastic packaging produced. To support these goals, we are working to make packaging thinner, increase package capacity, promote reuse by offering refill and replacement products, and promote recycling to recirculate used plastic packaging. For Zero Waste Week and beyond, join our mission to contribute to the realization of a zero-waste society! #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

We are excited to share that our iconic British luxury fragrance brand Molton Brown is introducing its New Brand World! Spanning a new brand ecosystem and creative direction, co-created with creative consultancy Portas, Molton Brown’s New Brand World kicks off with a unique initiative: “Artists of Note” presents the brand’s signature fragrances interpreted by three British creatives through their respective artistic mediums. “Unveiling Artists of Note is a pivotal moment for Molton Brown and reflects our commitment to blending heritage with modernity.” says Beatrice Descorps, Global Vice-President of Marketing, Molton Brown. Artists of Note will signal a new era for the brand and is an initial step as part of its strategy to further build its leadership in the fragrance category. It also supports the growth strategy of Kao’s Cosmetics Business, with luxury fragrance as one of the core drivers. “As we drive the growth of Kao’s Cosmetics Business in the AEMEA region, Molton Brown plays a pivotal role with its unique blend of heritage and innovation”, says Mark Johnson, President Cosmetics Business AEMEA, Kao and Global President, Molton Brown. “By investing in Molton Brown’s positioning in this category, we are setting the brand - and Kao - up for significant long-term growth and success.” #LuxuryCosmetics #BrandDevelopment #MoltonBrown

We ❤️ Pride! Last weekend, Kao colleagues, friends and relatives participated in the Darmstadt Pride Parade, celebrating the motto “Love is Love”. Following a collaboration of our Kao EMEA LGBTQIA+ All Stars Community and the Kao Germany Event Team, our colleagues enjoyed a two-hour parade walk through the city in good spirits, showing their support for the community. “It was a truly inspiring and connecting experience”, says Damian Spyrka representing Kao’s LGBTQIA+ All Stars Community. “The event brought together colleagues who had never met before, and it felt great celebrating as one team. We will definitely come back next year!” #Pride2024

Shaping the future of our industry together: we are excited to share that Kao Salon Division UK & Ireland has become a Patron of the British Beauty Council! With a mission to support the hairdressing industry's key challenges and enhance the sector's reputation, Kao and the British Beauty Council aim to drive joint initiatives and create opportunities. Millie Kendall O.B.E., CEO of the British Beauty Council said: ‘We are delighted to welcome Kao Salon Division as our latest Patron. Kao Salon’s wide reach and close relationships with its salon community and partners will undoubtedly aid in propelling the Council’s industry-defining initiatives to support one of the UK’s most loved industries. Its strong hold in professional haircare manufacturing and sustainability will enable the Council to engage with various areas of business and, alongside its other Patrons, continue its work as leader in change for the sector.’ #SalonBusiness #BeautyIndustry #Partnership #MakingLifeBeautiful