Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN
GfK - An NIQ Company
IT-Dienstleistungen und IT-Beratung
Nuremberg, Bavaria 307.390 Follower:innen
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Wir verbinden Daten und Wissenschaft. Innovative Analyselösungen geben Antwort auf wichtige unternehmensspezifische Fragen zu Verbrauchern, Märkten, Marken und Medien – und das sowohl heute als auch in der Zukunft. Als Analysepartner versprechen wir unseren Kunden weltweit „Growth from Knowledge“. GfK ist eines der weltweit führenden Marktforschungsunternehmen. Wir sind fokussiert, einfach und digital. Wir sind auf den Kunden ausgerichtet. Unsere Vision schätzt Einfachheit, nutzt digitale Technologien und ist für unsere Kunden ergebnisorientiert. Unser Ziel ist es, unseren Kunden zu helfen, aus Erkenntnissen gewinnbringendes Wachstum abzuleiten. Wir führen kontinuierlich neue Lösungen ein und entwickeln innovative End-to-End-Prozesse, die schneller und effizienter sind und einen wahren Wettbewerbsvorteil schaffen. Wir haben keine Kristallkugel. Aber wir lieben Daten und Wissenschaft und wissen, wie wir beide verbinden können. Detailtreue und Präzision sind für uns von großer Bedeutung. Wir sind digitale Ingenieure, die erstklassige Analysen erstellen, umsetzbare Empfehlungen aussprechen und dafür zukunftsweisende Technologien einsetzen. Unsere Kunden sind Unternehmen auf der ganzen Welt. Um täglich die bestmöglichen Geschäftsentscheidungen zu treffen, müssen sie wissen, was jetzt geschieht – und in Zukunft. Sie brauchen mehr als rein beschreibende Daten – geschäftliche Entscheidungsträger benötigen umsetzbare Empfehlungen, die auf erweiterten Analysen basieren.
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http://www.gfk.com
Externer Link zu GfK - An NIQ Company
- Branche
- IT-Dienstleistungen und IT-Beratung
- Größe
- 5.001–10.000 Beschäftigte
- Hauptsitz
- Nuremberg, Bavaria
- Art
- Privatunternehmen
- Spezialgebiete
- Information Technology & Services, Big Data, Consumer Goods Technology, Market Intelligence, Data Reporting, Data & Science, Market Research Consultant, Business Consultant und IT Solutions
Produkte
gfknewron
MI-Software (Marketing Intelligence)
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
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Beschäftigte von GfK - An NIQ Company
Updates
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Do you have the Full View™ of #consumer buying #behavior? Meet our experts at the ET BrandEquity #Brand World Summit 2024 today at Booth 17. Get the most complete and clear understanding of #shopper and #market trends so that you can know what’s happening, why it’s happening, and what to do about it!
Don’t miss an exciting Standalone Session at the ET Brand World Summit: "Spend Z - Gen Z Changes Everything" 🚀✨ Featuring: Prashant Kolleri, Head of Consumer and Marketing Intelligence - India, NIQ Join us to explore how Gen Z is transforming consumer behavior and marketing strategies. Key Takeaways - "GenZs believe in embracing and celebrating themselves for the unique and valuable individual that they are - leading to lower inhibitions in celebrating solo moments." "Marketers should authentically integrate responsibility and purpose in their narrative. They should focus on prioritising data privacy." Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking
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This year we're celebrating not one, but two anniversaries! 🎉 That's right, this year marks our first year as a combined company with NielsenIQ, and our GfK 90th birthday! To celebrate this special moment, we invited senior leaders from both companies and some of GfK's most tenured clients and partners to join us in a retrospective look at GfK's incredible impact and get a sneak peek at what the future holds for our combined force! Curious about how this combination gives you the Full View™ with unparalleled global omnichannel reach? Stay tuned for more exciting content. Learn more here: https://lnkd.in/dV-HUnaE #TheFullView #GrowthfromKnowledge
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🚀 Join Us at the ET BrandEquity Brand World Summit 2024! 🚀 🔍 Curious about #GenZ consumer spending and their evolving #shopping behaviors? Don’t miss the session by Prashant Kolleri, Head of Consumer & Marketing Intelligence - India, NielsenIQ, as he shares insights into what drives this influential generation. Come meet our experts at Booth 17 and uncover #insights from the world’s largest database of #consumer buying #behavior. 🔗 Learn more and register here: https://lnkd.in/gf7a-Ubj #NIQ-GfK #BrandWorldSummit #GenZInsights #ConsumerBehavior #BrandStrategy
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GfK - An NIQ Company hat dies direkt geteilt
👉Highlights: Insights with NIQ – Executing with Excellence! We’re buzzing with excitement from an intriguing fireside chat! Sujoy Das Executive Director at NIQ India, led a captivating discussion with K.Ganapathy Subramaniam, Head of Marketing at LT Foods, and Piyush Jain, Head of Sales at Mars Wrigley. 💡 Key Discussion Points: - Evolving Dynamics of Sales and Marketing ROI: Exploring how technology is reshaping strategies and amplifying returns. - Innovation in the Tech-Enabled World: Insights on leveraging cutting-edge tools for unmatched market impact. Connect with our experts on driving success through innovative approaches and tech-driven solutions. #NIQInsights #MarketingInnovation #SalesROI
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Excited to announce a groundbreaking collaboration with Microsoft! 🚀 NielsenIQ and Microsoft are teaming up to bring cutting-edge insights and advanced analytics to retailers globally. With AI-powered solutions, we're transforming the future of retail strategies and personalization planning. Now available on the Microsoft Azure Marketplace. Learn more about this innovative collaboration ⬇️
Announcing an exciting new journey with Microsoft 🚀 The collaboration between NielsenIQ and Microsoft will revolutionize top-tier insights and advanced analytics to retailers worldwide. Together, we're shaping the future of retail strategies and personalization planning through AI-powered solutions. NIQ activate is now available on the Microsoft Azure marketplace. Read on for more about this exciting update: https://lnkd.in/geVfzQYk #RetailTechnology #DataDrivenDecisions #retailtrends
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GfK - An NIQ Company hat dies direkt geteilt
👉 Highlights: Insights with NIQ – Executing with Excellence. Vijay Udasi, Head of Analytics – India at NIQ, sheds light on a crucial dilemma: Expansion vs. Increasing Store Openings. Did you know the secret sauce behind the fastest-growing companies? It’s a blend of targeting the right stores and winning in-store! Key Takeaways: - 11 out of 15 companies expanded their reach in the top 80% of FMCG stores, enhancing their average assortment. - Targeting the right stores can lead to a whopping 33% sales uplift for brands. - With 29% of FMCG stores driving 80% of total sales, it’s clear: strategic store placement is a game-changer! Stay tuned for more insights and join the conversation on how to execute with excellence. #NIQInsights #RetailExcellence #FMCG
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𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆𝘀 𝟮𝟬𝟮𝟰 💡Walled gardens, retail media, influenceurs, promo... quels metrix pour synthétiser et justifier le ROI de vos plans media? RDV dans l'émission "𝗠𝗲𝘀𝘂𝗿𝗲𝗿 𝘃𝗼𝘁𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗺𝗲𝗱𝗶𝗮 𝗿𝗲́𝗲𝗹" 𝗲𝗻 𝗿𝗲𝗽𝗹𝗮𝘆 avec @aurélie-labroye @anisse-assadi 𝗩𝗶𝗱𝗲𝗼 𝗲𝘁 𝗣𝗗𝗙 𝗱𝗶𝘀𝗽𝗼𝗻𝗶𝗯𝗹𝗲𝘀 𝗶𝗰𝗶 ⏯️ https://lnkd.in/eM2Gnanz #TheFullView
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GfK - An NIQ Company hat dies direkt geteilt
👉Insights with NIQ: LIVE NOW in Gurugram! Following our phenomenal success in Mumbai, we’ve kicked off another electrifying event in Gurugram today! Chang Park, MD of NIQ India, has set the stage with his dynamic insights on crafting winning strategies for 2024 and beyond, followed by Roosevelt D'souza, our Customer Success Lead, diving into the latest trends shaking up the CPG market. Stay tuned as we unfold a power-packed agenda brimming with innovation and actionable insights. #NIQInsights #FMCG #Innovation #Analytics #ExecutingWithExcellence
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GfK - An NIQ Company hat dies direkt geteilt
We’re live at Insights with NIQ: Executing with Excellence! Chang Park - MD of NIQ India kicked-off the event, sharing his perspective into mastering the complexities of the Indian retail landscape. Explore the innovative tools and strategies for achieving in-store success with optimal pricing, product mix, and POSM planning with NIQ. Stay tuned for real-time updates and highlights! #InsightswithNIQ #RetailExcellence #InStoreSuccess #FMCG #NIQEvent
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