FreeWheel

Xavier Llerena, Executive Director, Marketplace Platform Strategy, will be speaking at IAB Europe's Virtual Programmatic Day in Berlin this afternoon. Joined by industry leaders from Rakuten Advertising, Microsoft and Decentriq, the panel will discuss IAB’s Attitudes to Programmatic survey, with a review of the 2024 results before a look ahead to next year. This event is in-person, but you can sign up to watch online here: https://lnkd.in/eQ8X5qCN

DERNIÈRE CHANCE ! ⏰ N'oubliez pas de voter pour Thomas, Céline et Franck à l'occasion de la prochaine édition des Ratecard Stars 🌟 Les votes sont ouverts jusqu'à ce jeudi 07 novembre ! https://lnkd.in/ebvsUtU7

The strategies used for programmatic display do not carry over to premium video. A better understanding of the process, the factors influencing ad decisioning, and the need for speed are paramount for success in transacting programmatically in streaming environments. Our latest report explores the differences between programmatic for premium video and display and actionable steps to win premium video auctions. A must-read for buyers: https://lnkd.in/eqUjYSJj

Best of luck to all the FreeWheelers running in the New York City Marathon this weekend! You got this 🏃 🏃♂️ 🏃♀️ 🏅 #TCSNYCMarathon

"Live is hard. I think people don't recognize how challenging it is to have so many concurrent users at the same time, making sure creatives are appropriate and aren't going to break. Making sure that the ad server that all of this is being powered from... there are just so many variables, you cannot make a mistake." — Kathy Argyriou, FreeWheel's Head of Publisher Sales, joined host Ben Goodfriend on the latest episode of the FASTer With Amagi Corporation podcast, to talk about how FreeWheel managed the complexity of serving ads during the record-breaking Summer Olympics, and so much more about the intersection of CTV, FAST channels, and streaming live events. 🎧 Listen here: https://lnkd.in/evKnPqwa

Best witches, #HappyHalloween from your friends at FreeWheel 🧙♀️

We're proud to share that FreeWheel has been recognized in Snowflake’s annual Modern Marketing Data Stack report as a Leader in Programmatic Solutions. Learn more and read the full report: https://lnkd.in/eih-dfR4

We are honored that the National Organization on Disability has recognized Comcast as a 2024 Leading Disability Employer. This acknowledgment recognizes our commitment to supporting employees with disabilities and nurturing an inclusive and diverse workplace. #NDEAM Learn more: https://comca.st/4hsc3lx

Don’t miss Thomas Bremond, Chief Revenue Officer, International, FreeWheel, at the 'ID5.io On The Road: London' event next week! 🚨 Thomas will be featuring on the ‘Building a Better Addressability System for CTV’ panel alongside industry leaders on Wednesday 06 November. #connectedTV #addressability

Here are four critical factors - beyond price - that advertisers should take into account when making decisions on what inventory they should purchase to best position themselves for success. Read more from FreeWheel's Senior Director of National Agency Sales, Bill Hanley, at MediaVillage.org: https://lnkd.in/ewhk8wja