ESL FACEIT Group - EFG

Please join us in welcoming Adam Apicella as he starts his new journey as SVP Esports, North America at ESL FACEIT Group - EFG today 🚀 As a true industry veteran, Adam has a vast expertise, strong network, and proven history of delivering top-tier esports productions and events. Welcome to the EFG family, Adam! We can't wait to continue building esports for our communities with you 🤝 #NewHire #Welcome #Leadership #Esports

Why are publishers like Activision choosing to partner with the Snapdragon Pro Series to fully manage their esports roadmaps instead of doing it independently? ⬇️ Sam Braithwaite, VP of Game Ecosystems, Mobile here at EFG, sat down with Esports.net to discuss the ins and outs of mobile esports and the Snapdragon Pro Series, the world’s largest multi-title mobile esports ecosystem. 💬 "EFG boasts two decades of experience in both mobile and traditional PC esports, arming us with the know-how required to create and scale esports circuits for our partners. Our work gives partners the opportunity to focus on serving their broader player base while we ensure that their millions of passionate competitive players are getting the top-tier gameplay experiences they deserve." Check out the full article via the link in the comments and tune in during the Call of Duty: Mobile World Championship 2024 as EFG and the Snapdragon Pro Series are bringing the pinnacle of esports in Activision's popular game title to DreamHack Atlanta this weekend 🔎 #worldsbeyond #esports #gaming #mobile #eraofeveryone

Excited to see our very own Larry Settembrini, VP of Global Brand Partnerships, lead the "Mastering Engagement: The Art of Esports Brand Activation" panel at #EGES2024 this Friday! 🚀 Join top industry leaders as they shed light on the strategies behind impactful esports brand partnerships. Don’t miss out on these insights! #ESICSummit2024 #Esports #BrandPartnerships #Gaming

Our biggest competition to win over Gen Z and Gen Alpha is attention. Getting to stop the infinite scroll is an almost impossible task. It is even harder to keep their attention. But do we really know how? During DMEXCO - Digital Marketing Expo & Conference last week, we shared the learnings, insights and ESL FACEIT Group - EFG’s guiding principles to win the attention game and retain them across our connected experiences. Here it goes! 💡 Make fans your priority: if it doesn’t add value to their life, don’t do it. 💡 Speak their language: understand cultural codes, and use them. 💡 Think in tribes: do not put them on a box, there’s no one definition of “a gamer”. 💡 Smell BS from miles away: be honest, admit mistakes and own it. 💡 Make it their space: your brand is theirs to play with, they are the show—not you. If you want to get the full view, then check the link in the comments to watch the recording of the keynote. 👉 You need to create a free account—and discover how these five points, combined with gaming and esports, can help brands engage with billions of people across the globe. #esports #gaming #genz #worldsbeyond 📷 Credits: Koelnmesse GmbH

DreamHack Atlanta 2024 is just around the corner (October 4-6), so let's take a closer look at who attends this 3-day immersive gaming lifestyle festival. 🔎 The following data is from an EFG-led survey during DreamHack Atlanta 2023: 🎮 Dedicated: Over 50% of the visitors came from outside of Georgia, with 4% even traveling from outside the USA to immerse themselves in the true meaning of gaming and to play louder. 🎮 Loyal: 82% of the respondents indicated that they are likely to very likely to attend the festival again. And let's not forget, 🎮 Notable: this year, special guests include Brennan Lee Mulligan, DrLupo, Biqtch Puddin', and many more. Who are you most excited to see at DreamHack Atlanta? Let us know in the comments 👇 #gaming #lifestyle #worldsbeyond #DHAtlanta #playlouder

We’re excited to support ESIC at the ESIC Global Esports Summit 2024! Join us in Atlanta next week and let's connect on how to shape the future of esports and promote integrity within the industry together 🚀 #esports #gaming #integrity #EGES2024 #ESICSummit2024

32 teams, 3 weeks of competition, $750,000 on the line, and only 1 winner - Yesterday marked the end of the 20th season of the world's biggest Counter-Strike league, as Natus Vincere were crowned the new ESL Pro League Champions 🏆 While an intimate live audience of fans from 36 countries witnessed NAVI take down Eternal Fire 3-2 during the Grand Final in St. Julian's, Malta, a peak of over 808,000 people worldwide tuned in for the live broadcast to watch the culmination of the competition as the two squads went head-to-head. While the dust settles in Malta, all eyes are now set on Rio de Janeiro as the world's best Counter-Strike teams will descend on the Brazilian coastal city during Intel Extreme Masters' return to the Farmasi Arena on October 11-13. Are you eager to experience more Counter-Strike esports before then? Then make sure to check out the currently ongoing ESL Impact Season 6 during which 28 all-women squads from around the globe compete online for a share of the $150,000 total prize pool and the opportunity to show off their skills during the Global Finals taking place live at DreamHack Stockholm in November. #worldsbeyond #esports #gaming #livelegendary

Gaming and esports have entered the world stage and are here to stay 👇 Earlier this month, Simon Eicher, Director of Game Ecosystems - Mobile here at EFG, spoke with IBC - International Broadcasting Convention about how we are changing the game of not only reaching but also engaging young audiences; how we are pushing the boundaries of entertainment and innovation; what challenges we help partners - and can help you - overcome; and more. "The nature to compete is in everyone and bridging this [...] to mobile, now having a mobile phone that also is giving you the access - being a portal into gaming and competitive gaming [means that] esports and competition [are] everywhere, anytime with you." Check out the full interview via the link in the comments 🎧 #worldsbeyond #gaming #esports #innovation

Couldn't agree more, GamingMalta!

Oftentimes, gaming culture is solely defined in terms of gameplay. But did you know that there is a whole world beyond it? ✨ So let us ask you a question: What can you expect to do at an immersive gaming lifestyle festival like DreamHack Atlanta on October 4-6? 🔘 Trying out up-and-coming games 🔘 Watching pros compete in esports tournaments 🔘 Getting the newest gear to level up your gameplay 🔘 Marveling at how cosplay artists bring your favorite game characters to life 🔘 Connecting with beloved creators from across the industry 🔘 Bringing your own PC or console and hopping onto the server with (new) friends 🔘 Spending some time away from the screen to play your preferred tabletop games 🔘 Being amazed by incredible artworks and handcrafted items and gifting yourself a little treat Answer? ✅ All of the above (and much more)! The immersive gaming lifestyle festival DreamHack features everything related to gaming under one roof, providing the 3.4 billion people-strong gaming community spread out across the globe with countless opportunities to connect, be themselves, play a part, and more. #gaming #lifestyle #worldsbeyond