eeden

“Labeling recycled products as ‘sustainable’ can be misleading - if they’re quickly discarded (!), CO₂ emissions can actually increase. That’s why we need to move away from faster and faster fashion cycles." A year after winning the #ImpactAward, our founder Steffen Gerlach returned to the IMPACT FESTIVAL stage with Brighter Futures' Kate Rushton for a discussion and this year’s Award ceremony. Congratulations to Alganize on winning - well deserved! In their conversation on impact-driven communication, Steffen emphasized the critical need for transparency and addressed the industry’s ongoing greenwashing problem, which might lead to a rebound effect in textile recycling. The rebound effect happens when the perceived environmental benefits of a sustainable innovation - like recycling - lead to increased consumption, ultimately worsening environmental impact. In our case, labeling products as “sustainable” simply because they’re recycled can create a misleading cycle. Consumers may feel justified in buying more of this “sustainable” clothing, only to wear it briefly before disposing of it. If this pattern continues, overall CO₂ emissions could rise, as the largest environmental impact in fashion stems from the energy-intensive production process. Recycling is essential and it’s one part of a comprehensive approach. Our systemic perspective for the textile industry considers recycling alongside efforts to extend the lifespan of garments and ensure clear communication. By prioritizing durability and transparent messaging, we can maximize the positive impact of recycling, reduce waste, and ultimately lessen the ecological footprint of our clothing!

For this year’s Impact Award, we’re excited to once again partner with Brighter Future, our exclusive creative partner. Together, we’re helping this year’s Impact Award winner elevate their brand and communications with a full suite of services to choose from, including branding & storytelling, pitch development, and more. Last year’s Impact Award winner, eeden, had a transformative experience working with Brighter Future. Steffen Gerlach, CEO of eeden, reflected on the collaboration: "After winning the IMPACT AWARD, the Brighter Future team collaborated with us on a comprehensive brand and communications strategy that significantly enhanced our purpose, mission, and vision. This work provided the clarity needed to tailor our communications and services precisely to meet customer and partner demands, ultimately playing a pivotal role in helping us sign a major Letter of Intent (LOI)." Julian Hertrampf, Marketing & HR at eeden, also shared insights into how Brighter Future's approach impacted their overall strategy: "We collaborated with the Brighter Future team on a comprehensive overhaul, and the experience has been transformative. The team excels at asking the right questions and aligning stakeholders effectively. The clarity we gained from customer persona development was instrumental in tailoring our communication and services precisely to meet their needs. Brighter Future’s positive energy and masterful storytelling, underpinned by a solid strategic foundation, made the collaboration an absolute pleasure." Reflecting on this journey, Aaron C. L., CEO of Brighter Future, shared his thoughts: "Our work with eeden highlights how strategic branding and storytelling can drive meaningful growth. By refining their brand’s purpose and aligning their communication with customer needs, we helped unlock new opportunities that contributed to their success. This is the kind of impact we strive to deliver for the next Impact Award winner." Join us on 30 October at 6 pm on our Impact Stage to discover who will take home the award! Learn more about Brighter Future and their work here: https://lnkd.in/ePNNma8f

🤯 Mode und Nachhaltigkeit: Obwohl in Deutschland 70% aller Textilien gesammelt werden, wird nur 1% davon recycelt. Wo landet der Rest? Ein Großteil landet als Müll in Kenia oder der chilenischen Wüste und vergiftet dort die Böden. Wie lässt sich die enorme Ressourcenverschwendung stoppen? In der neuen Ausgabe unseres Magazins Colab Quarterly stellen wir die Initiative CIRCULAR REPUBLIC vor, die mit innovativen Ansätzen wertvolle Ressourcen im Kreislauf hält und gemeinsam mit Start-ups und Unternehmen eine Infrastruktur und attraktive Geschäftsmodelle aufbaut. Im Interview erläutert Co-Founder Matthias Ballweg, welche Rolle der Bereich Circular Economy für die Resilienz der europäischen Wirtschaft spielt – und Ursula Triebswetter erklärt, wie die Landeshauptstadt München Unternehmen dabei unterstützt, ihren Energie- und Ressourcenverbrauch zu senken. Auch im Design gibt es vielversprechende Ideen: Nachtwäsche aus Überproduktion, Mäntel aus Pilz-Myzel und Fasern, die Feuchtgebiete renaturieren. 🍄🟫 Macht Kaufen glücklich? Und warum fällt uns Verzicht besonders bei Mode so schwer? Darüber haben wir mit der Konsumpsychologin Michaela Wänke gesprochen. 🧠 ➡️ Entdecke die Zukunft der Mode im Colab Quarterly: https://lnkd.in/g2jpaF9c. Bald auch als Printausgabe im Munich Urban Colab verfügbar! Creative Director: Sabine Hansky Chefredakteurin: Simone Fasse Art Direktion: Lisa Löwenstein   Claudia Frey | Amelie Mettenheimer | Julia Christiansen | Tamy Saurer | Anna Fischer | munich business | Steffen Gerlach | Taha Taskinsoy | Christian Adler | Marlene Marx | Kevin Zürn | Juliane Kahl | Maurizio Montalti | Julian Ellis-Brown | Gerlind Hector | Carl Warkentin   #stadtderzukunft #fashion #fastfashion #sustainablefashion #nachhaltigkeit #colabquarterly

Our collaboration with the Center Textile Logistics (CTL) at Hochschule Niederrhein and Hohenstein Group is gaining significant attention! As part of the GreenEconomy.IN.NRW innovation competition, we are collaboratively enhancing our fiber-to-fiber recycling technology to improve its effectiveness for laundry textiles. Learn more and find the full articles here: Ecotextile News (English) - https://lnkd.in/eQcmGMtD TextilWirtschaft (German) - https://lnkd.in/epq34ADw

Our collaboration with the Center Textile Logistics (CTL) at Hochschule Niederrhein and Hohenstein Group is gaining significant attention! As part of the GreenEconomy.IN.NRW innovation competition, we are collaboratively enhancing our fiber-to-fiber recycling technology to improve its effectiveness for laundry textiles. Learn more and find the full articles here: Ecotextile News (English) - https://lnkd.in/eQcmGMtD TextilWirtschaft (German) - https://lnkd.in/epq34ADw

Gestalte mit uns die Zukunft der Textilindustrie – flexibel und familienfreundlich! An alle Buchhalter:innen, die einen sinnvollen Teilzeitjob suchen: Wir haben die optimale Stelle für euch! Wir bieten dir eine faire Vergütung, familienfreundliche Arbeitszeiten, unterschiedliche Aufgabe, eine gemeinschaftliche Unternehmenskultur und Möglichkeiten zur beruflichen Weiterentwicklung. Vielleicht bist du eine Mutter oder ein Vater, die/der genau danach gesucht hat? Unser Jobangebot findest du in den Kommentaren! Egal ob mit oder ohne Kinder – wir freuen uns auf deine Bewerbung und darauf, dich besser kennenzulernen! #buchhaltung #steuern #teilzeit #hiring --- Shape the future of the textile industry with us – flexible and family-friendly! To all accountants looking for a meaningful part-time position: We have the perfect role for you! We offer fair compensation, family-friendly working hours, a positive and collaborative company culture, and opportunities for professional development. Perhaps you are a mother or father who has been looking for just this? You can find our job offer in the comments! With or without children – we look forward to your application and getting to know you better! #accounting #taxes #parttime #lookingforjob

Together with the Center Textile Logistics (CTL) at the Hochschule Niederrhein University of Applied Sciences and Hohenstein Group, we are paving the way for circular laundry textiles – co-funded by the EU, with a total volume of more than €625,000! As part of the GreenEconomy.IN.NRW innovation competition, we are collaboratively enhancing our fiber-to-fiber recycling technology to improve its effectiveness for this resource. CTL is pioneering new logistics models to efficiently gather and recycle end-of-life laundry textiles, while Hohenstein analyzes the material composition and material changes due to use and laundry care. A big thank you to Prof. Dr. Markus Muschkiet, Sabrina Mauter, Dr. Timo Hammer, Bianca-Michaela Wölfling, and Eva Glink for the great preparation so far. We’re excited to move into full implementation with all of you! Read the full press release here: https://lnkd.in/eMJjwfpH #CircularEconomy #CircularTextiles #CircularFashion #TextileRecycling #HohensteinResearch #efrenrw #jtfnrw #EUinmyRegion

Bei eeden suchen wir eine:n engagierte:n Chemiker:in, der/die Lust hat, sich aktiv beim Scale-Up unseres Verfahrens einzubringen. Wenn ihr Personen kennt, die Spaß an technischer Chemie, Polymerchemie und Prozessoptimierung haben, leitet ihnen gerne unsere Stellenanzeige weiter! Danke euch!

"Regenerative models are the key to the future of the textile industry.” Steffen Gerlach, our Founder and CEO, joined David Pinzauti & Sebastian Flock on the Regenerativ & Digital podcast to discuss how we're scaling our circular business model in the textile industry. Want to know how we’re preparing for Series A, winning awards, and running successful pilot projects? Or how our three-stage recycling process and digital innovations are shaping the future? Find the link to the full episode in the comments! #circularfashion #circulartextiles #textilerecycling

Are you studying in Münster and interested in working at eeden? Visit us at 'Startup Contacts' today at Münster Castle and chat about job opportunities! Venture Club Münster e.V.