Ebiquity plc

📊 $1.8Bn in Returns and Greater Transparency: Unpacking 7 Key Contract Compliance Trends for 2024 🔎 With increasing complexity in the media landscape, the need for rigorous #contractcompliance auditing has never been more critical. The latest FirmDecisions blog breaks down seven key trends shaping the compliance landscape, from navigating AVBs to auditing inventory media and complex fee structures. Discover how to protect your #budget, enhance #transparency, and ensure you get what you paid for. 🔗 Read more: https://lnkd.in/eYzYJDSb  Bouke de Vries Federica Bowman Peter Hanford Andras Vigh Maya Arber Jide Sobo Faiza Hussain Patricia McGregor Michelle Morgado Paul Burgon Kevin Grand Mark Gay

📅 Mark your calendars! Our Nic Pietersma is speaking at the IPA (Institute of Practitioners in Advertising) Effectiveness Conference in London on Wednesday, 9 October! 🎯 Nic will be joined by Jane Christian from EssenceMediacom in the workshop, ‘How long do advertising effects last anyway?’ led by Anthony Jones from Thinkbox. 📊 This is an unparalleled opportunity for brands and agencies to gain the insights needed to master #marketingeffectiveness and enhance business performance. Whether you join in person or virtually, don’t miss out! 👉 Register now to secure your spot: https://lnkd.in/gJuk3gyv Bouke de Vries Peter Hanford Ryan Rooney Michelle Morgado James McCann Ben Maslen Andrew Greens Daniel Louis Faiza Hussain Maya Arber Nick Pugh Paul Burgon Kevin Grand

NEWS IS BRAND SAFE AND EFFECTIVE - and we have collected 21 sources that prove this, and provide guidance to advertise responsibly and effectively on quality journalism. Following the inaugural 'Advertising: Who Cares?' event, I am happy to share the work of the 'Brands and Journalism' working group for all to use and dispel the false narrative of (hard) news being 'brand unsafe'. We should remember that the first example of contemporary advertising was an ad promoting an estate sale in the Boston News-Letter in 1704. Since then, for over 300 years, advertisers have benefited from the highly trusted and high-impact trusted news environments as they built their brands. Through good times and bad, news was never deemed 'unsafe'. Let's embrace common sense and facts, and use this highly effective medium to drive effectiveness - and as a bonus create a stronger democracy by holding power to account. In this compendium you will find 21 data points, research studies, and solutions that relate to this critical topic. Each box has a hyperlink, you may need to download the PDF to click these. The next step for our working group will be to work on an objective definition of 'quality journalism'. Thanks for all your contributions so far Hardeep Matharu, Matt Prohaska, Daniel Mogridge, Jamie Barnard, Brian Jacobs, Nick Manning. Containing materials from University of Oxford, Reuters Institute for the Study of Journalism, GroupM, DoubleVerify, IPA (Institute of Practitioners in Advertising), ThinkNewsBrands, Stagwell, MAGNA Global, The Walt Disney Company, Newsworks, Ebiquity plc, Scope3, IAB, Prohaska Consulting, Advertiser Perceptions, The Trade Desk, MediaCom, Internews, Brands4News.org, The Global Disinformation Index, Brand Safety Institute, NewsGuard and dentsu.

🔵 Join our exclusive webinar tomorrow: Closing the Media ROI Gap - Key Insights from "Profit Ability 2" Discover groundbreaking insights from Thinkbox's latest study on advertising effectiveness, demonstrating that #advertising is a pivotal driver of business growth and #profitability. Why Attend? 🎯 Expert Insights: Gain knowledge from industry leaders about the latest media #investment trends and strategies. 🛠️ Practical Solutions: Uncover tools and approaches to enhance your digital media #ROI. 📊 Future Trends: Stay ahead with insights into upcoming #AdvancedTV landscape trends and challenges. 👉 Don't miss this chance to elevate your media strategies - register now! https://lnkd.in/eBa85jxG  Ben Maslen James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling Nic Pietersma

🔵 Join Our Exclusive Webinar on Tuesday, 24 September: Closing the Media #ROI Gap – Key Insights from "Profit Ability 2". 🎤 Our Michelle Morgado will share crucial insights on future-proofing #AdvancedTV investments, upcoming #trends, and sector #challenges. Gain valuable knowledge to stay ahead in the evolving ATV landscape and make informed investment decisions. 🌟 Don't miss this opportunity to enhance your media strategy - register now! https://lnkd.in/eBa85jxG  Ben Maslen James McCann Priya Patel Nic Pietersma Peter Hanford Bouke de Vries Nick Pugh Mark Gay Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling

👋 Anthony Newcomb and Luis Giordano will be on the ground at the WFA LATAM Regional Meeting 2024 in Buenos Aires! On 24-25 September, industry professionals from across Latin America will gather to discuss the future of #marketing in the region. This event is a fantastic opportunity to explore the challenges and opportunities for #advertisers. We look forward to connecting with fellow industry leaders and contributing to the conversations that shape the future of marketing in LATAM. See you there! If you're a marketer, register here: https://lnkd.in/g-zuxDYh Federica Bowman Bouke de Vries James Stroude Izabela Kvam Stewart Morrison Ardit Bejko Angelika Scarperi Andras Vigh

🔵 Join Our Exclusive Webinar on Tuesday, 24 September: Closing the Media #ROI Gap – Key Insights from "Profit Ability 2". 🎤 Ben Maslen will delve into closing the ROI gap between traditional and digital #media identified in the Profit Ability 2 study. Discover ways to enhance the performance of digital media #investments, driving better results and maximising impact. 🌟 Don't miss this chance to enhance your digital media strategy - register now! https://lnkd.in/eBa85jxG  James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling

🔵 Join Our Exclusive Webinar on Tuesday, 24 September: Closing the Media #ROI Gap – Key Insights from "Profit Ability 2". 🎤 Nic Pietersma and Priya Patel will present the key takeaways from Thinkbox's Profit Ability 2 study. Discover practical steps to leverage these insights and enhance your #media strategies. 🌟 Don't miss this opportunity, register now! https://lnkd.in/eBa85jxG  Ben Maslen James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling

🔵 Join Our Exclusive Webinar on Tuesday, 24 September: Closing the Media ROI Gap – Key Insights from "Profit Ability 2". Discover groundbreaking insights from a new study on #advertisingeffectiveness, proving that advertising is a key driver of business #growth and #profitability. Webinar Highlights: 🎯 Nic Pietersma, Priya Patel, Ben Maslen, and Michelle Morgado will uncover key takeaways from the Profit Ability 2 study—commissioned by Thinkbox in collaboration with Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK—and identify the #ROI gaps between traditional and digital #media. We will explore the critical areas that can impact ROI and discuss how to future-proof investments with emerging trends in Digital and #AdvancedTV. 🌟 Don't miss the chance to boost your media ROI! Register now to secure your spot!  https://lnkd.in/eBa85jxG James McCann Peter Hanford Bouke de Vries Nick Pugh Mark Gay Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling

💡 Navigating the Challenges of Paid Search     📊 While #paidsearch is expected to represent 28.6% of total global ad spend in 2024, it remains one of the most overlooked channels. Rising costs, increasing complexity and the growing shift towards automation require #advertisers to refine their strategies to minimise waste and drive #growth, particularly as we approach the festive season.    Focus areas include: Cost: Managing rising expenses  Control: Retaining oversight amidst increasing automation  Counsel: Leveraging reliable guidance    🚀 Discover how to make the most of your search investments - read the full piece now! https://lnkd.in/eypYqCis  Bouke de Vries Peter Hanford Nick Pugh Nick Waters Paul Williamson Leela Nair Mark Gay Ruben Schreurs Lars Noordewier Jide Sobo Christine Kalkar