Design Bridge and Partners

Design Bridge and Partners is a global brand design agency. We design brands with the power to move, because brands that move people move the world. Discover more here: https://lnkd.in/eyP23bea #BrandDesign #BrandStrategy #BrandConsulting #WPP

PlayStation at 30: A brand that never took gaming too seriously Michael Woolston, Senior Strategist, talks us through how some famous ad campaigns gave the brand the edge in the console market. Read on The Drum here: https://lnkd.in/eC58sYAW #Gaming #Entertainment #Branding #Communications #WPP

Last week, our New York studio took the spotlight at Transform Live North America! Rachel Darivoff, Strategy Director, was joined by Lucy Fielding, VP Global Brand Strategy & Design at Mastercard to discuss our award-winning work for Mastercard Technology. Their panel showcased the development of distinctive messaging and a visual expression, which led to a 44% increase in applications for technology roles and a 92% satisfaction rating across the organisation. #BrandStrategy #Branding #TransformConference #TransformAwards #WPP Transform magazine

'Blanding' is still going strong PayPal has released a brand refresh, discarding the long-running blue logo in its wordmark and simplifying its look. Marlee Bruning, Creative Director, writes in Marketing Brew, that “just because you're using a sans-serif font or a limited color palette, that doesn’t mean you're blanding... it's all functionally driven [...] and done in service of activating your brand across more platforms reaching more people." Read more here: https://lnkd.in/ecSmPuYq #Simplicity #Branding #BrandStrategy #WPP

With over 3 billion gamers and record revenues, the potential for growth in esports is immense. However, to engage and retain audiences, the viewing experience needs significant innovation. Michael Woolston, Senior Strategist, writes in The Marketing Society about the necessity for #esports to elevate its broadcast experience and leverage interactive personalities to attract a wider audience. Read more: https://lnkd.in/egxWxW4Y #Gaming #Innovation #Branding #BrandingAgency #WPP

Transform Live is coming to the Big Apple this Thursday! 🍎 Get ready for a full day of unmissable sessions and roundtable discussions! Here’s a sneak preview of what we have in store: 🦋 Just my type: Exploring typography trends for 2024 Curious about the future of typography? Join Jordan Bell and Damien Collot as they dive into Monotype’s Typography Trends report, showcasing projects from agencies, designers and foundries across the globe. 🦋 More than just a card: Getting credit beyond credit cards by making the invisible visible Join Rachel Darivoff, strategy director at Design Bridge and Partners, and Lucy Fielding, vice president of global brand strategy at Mastercard, as they showcase how Mastercard is evolving beyond payments to establish itself as a technology leader. Learn how they’re shaping the future of digital safety and security through innovative partnerships and groundbreaking work. Explore the visual and verbal expressions they’ve crafted to make Mastercard's transformative technology tangible and impactful. 🦋 Faster, Higher, Easier!: How the German Olympics' “Team D” developed its district brand look for motion design Can animation depict the emotional range of an entire sports nation? Join Alexander Wodrich, managing director at why do birds, to discover how they accompanied Team D with customized motion branding and simple motion design templates for the 2024 Olympic Games in Paris and beyond. Check out the other sessions here → https://bit.ly/4cECelF If you’re based in New York or just visiting for a short trip, email [email protected], and he’ll make sure you’re on the list! #TransformConference

We’re excited to share the stage at #TransformLiveNA with Lucy Fielding, VP Global Brand Strategy & Design at Mastercard! Joined by our very own Rachel Darivoff, Strategy Director, to discuss our award-winning work for Mastercard Technology. Join us on October 3rd at 2pm ET for a panel discussion, “Getting credit beyond credit cards by making the invisible visible”, focused on our partnership to build the visual and verbal expression that reflects the industry-leading work done by Mastercard’s Technology team. Discover more about the Transform Live panel line-up here: https://lnkd.in/eKf2Dvaf #TransformConference #TransformAwards #Branding #BrandStrategy #WPP Transform magazine

Legal & General’s 2023 Annual Report, created by our Corporate Communications team, focuses on how L&G is investing in a brighter future, showcasing the significant financial investments it has made in local communities and evidencing its purpose of ‘Inclusive Capitalism’ in action. Recently shortlisted at Communicate magazine #CorporateandFinancialAwards for Best Cover, Best Copy Style or TOV, and Best Diversity & Inclusion Reporting. Discover more: https://lnkd.in/euMzvXdR #CorporateReporting #Sustainability #Branding #WPP

Congratulations to Alexandra Cerruti, Singapore Managing Director, named in this year's Campaign Asia-Pacific 40 Under 40! Her unique method of encouraging ‘rebellion’ and conviction among her team has led to the execution of excellent work backed by a strong business case. Read more here: https://lnkd.in/gNNzCKCi

"Burberry was once synonymous with quality and tradition, but today it’s not clear what elements of Britishness the brand stands for. In an era where authenticity and clear brand purpose are more important than ever, Burberry needs to reconnect with its roots." Robert Heads, Senior Strategist, discusses Burberry's recent performance with City AM. Read here: https://lnkd.in/eZkDw8Ej #Branding #BrandPurpose #LuxuryBrand #WPP