C&A

🎬 C&A on TV: C&A’s store concept and collection was tested to its core for the German television show “Sat.1. Check” broadcasted at prime time last night. And we are excited about the great feedback on product quality, value for money and shopping experience!   🕵️In the recent edition of the brand check three fashion retailers’ store concepts came to the test. On top, the “Sat.1 Check” team commissioned a product quality (TÜV) test for jeans and t-shirts. For the show, every detail in our store in Hamburg Mönckebergstraße was reviewed by test shoppers.   👍 Their positive feedback confirms the success of the measures C&A has been implementing to create the best customer experience - with an inspiring presentation of the collection, a bright and modern look, optimized store guiding systems, self-checkout options and lounge areas. The quality test of our products once again proved our promise for high quality products at a good price. “This show was also a great learning experience to see every single detail of our store through our customer’s eyes. This can help to create an even better customer experience”, adds our Chief Commercial Officer Carsten Horn.   👖 For everyone who hasn’t seen C&A’s own FIT factory in Germany, this show also has special insights into the production of our Premium Denim. With FIT, we further commit to setting new industry standards while offering high-quality, modern, and affordable clothing. Betty Kieß, our Chief Communications Officer: “At C&A, there is no one stereotypical customer, because the goal is to give everyone access to affordable, sustainable, and high-quality fashion.”   👇 Below you see behind the scenes pictures from the filming. For the show Betty Kieß, Carsten Horn and our Visual Experience expert Lena-Katharina Meyer shared further insights about C&A’s strategy.   #LookGood #FeelGood #DoGood

✨ It’s all about inspiration: The modernized C&A store concept emphasizes outfit inspiration, clear guidance, and a welcoming atmosphere to create a fun shopping experience for the entire family. We are excited to introduce six stores in Poland, Romania and Czechia that have been (re-)opening their doors recently: ✨ A huge welcome to our customers in our new stores in Bucharest Mall in Romania, Katowice Libero and Lodz Galeria Lodzka in Poland! ✨ It’s great to be back with modernized stores in Katowice Silesia City Center, Galeria Pomorska in Bydgoszcz, Poland and Praha Palladium in Czechia! Benjamin Leth Andersen, Head of CEE Market: “We are excited to update our store portfolio in Central Eastern Europe and provide more people access to high-quality & affordable fashion. With modern stores and long-lasting collections that are affordable, we optimize the shopping experience and respond even better to customer needs.” Congratulations to all our teams who joined forces to bring this to life! 👏👏👏 Do you want to become part of the C&A team? Find open positions here: https://lnkd.in/gEVG7ebU #LookGood #FeelGood #DoGood

Stronger together: As a fashion retailer for the many we get to connect with millions of consumers across Europe in their everyday. And we want to use our reach to help raise awareness for cancer prevention and early detection. Thus, we didn’t need to think twice when we were asked to join the “ON against cancer” campaign by the KWF Dutch Cancer Society. It aims to create buzz for cancer prevention, early detection, more targeted treatments, and a better quality of life for people with cancer. Therefore, our C&A co-workers in Amsterdam joined forces to support the campaign with a video. Our Corporate Communications expert Sara Thys explains: “As a fashion retailer for the entire family that is also so present in many cities, we can help raise awareness and do good together. The group of co-workers that you see in the video - who are working in different Amsterdam stores - have a very close connection with each other. They have been working together for many years. And creating this video became a real personal project for us. You could really feel the team spirit and togetherness between everyone on set. Some of the colleagues you see in the video experienced cancer in their families and standing together helped handling the difficult topic.” 📢 To our Dutch followers: Watch out for the billboards and social media posts from the ON against cancer campaign and tune in tomorrow night on AVROTROS at 9:20 PM 21.20 at NPO1 to learn more! #DoAsAlliesDo #LookGood #FeelGood #DoGood

Simple can be harder than complex – do you agree? We believe: Its worth to make processes, structures, communications and partnerships more simple. Study shows that simplicity can be a driver of innovation, of creativity, of trust, of effectiveness, and of loyalty. The good news is: Simplicity is in our control! Everyone can do their part. So we asked our colleagues for examples: How have you brought our value “We keep it simple” to life recently in your daily work? Read more 👇 #KeepItSimple #LookGood #FeelGood #DoGood 

🚸 New back-to-school collection in C&A stores 🚸 In our current campaign we are introducing a collection of fun, high-quality products for kids: „We want to catch the excitement of kids who are happy to see their friends again after summer vacations. It’s about having fun, dancing, music, and togetherness”, explains Alexander Linde, Senior Manager Brand Strategy & Planning. “Back to school is also a time of new beginnings – a new school, new class or new classmates – and with the collection, we inspire students to look, feel and do good in that exciting and also challenging time.” The collection is effortless, cool, edgy & affordable & easy to mix and match. 👉 https://lnkd.in/e-_aQXY8 #OneCandA #LookGood #FeelGood #DoGood 

Who is heading back to work after the summer vacation? 🙋 🙋♂️ Let’s keep up the good vibes and positive energy together with the team and work besties! We are introducing the back-to-work collection and keeping it simple for our customers with chic, comfortable & affordable looks. “The collection is all about timeless pieces that are easy to combine. We have suiting in different styles and colors, along with more smasual looks. I personally love the wide-leg pants. There are also plenty of options to layer when it gets a bit more chilly. Of course, it is important to us that we stay true to our value for money approach – good quality for a good price”, explains Carla Crawley, Go-to-market coordinator at C&A. Find the current collection in our stores, in the C&A app and in the online shop! #OneCandA #LookGood #FeelGood #DoGood 

Did you know that according to recent surveys up to 90 % of consumers in Europe are members of a loyalty program? They are looking for special deals, exclusive access to benefits, and a stronger bond with their favorite brand. At C&A we love to see our membership program ‘C&A for you’ grow to over 7 million members in less than one year. Only recently we rolled out the program in another four European countries: Croatia, Luxembourg, Slovakia, and Slovenia. Welcome to our newest members! 💛 ‘C&A for you’ is an important connector with our customers and a driver of innovation and optimization: Our members are not only finding exclusive access and insights. They are actually having a real impact on our offerings. We learn more about their styles, preferences, and demand patterns. For instance, we see how they shop online or what they are looking for when driving to their nearest C&A store. That helps us to adapt our offer to their shopping habits and to improve the omnichannel experience. #KeepItSimple: Getting started is easy for our customers – you find more information here: 💛 Croatia: https://lnkd.in/e_pCXHQk 💛 Luxembourg: https://lnkd.in/evfwdzhb 💛 Slovakia: https://lnkd.in/eygcGrPG 💛 Slovenia: https://lnkd.in/e9yzbbHE #OneCandA #LookGood #FeelGood #DoGood

Keeping it simple for our customers with the Fit Predictor in the online shop and app. How? By using an advanced AI tool that delivers precise size recommendations for each piece based on individual user profiles and customer return data. When shopping online or in the C&A app, first-time users only need four clicks to get a recommendation. 🧐 The main goal of implementing this tool is to create a more seamless customer experience while reducing return rates. Sushruta Das, Digital Product Manager at C&A, and his team are continuously improving the Fit Predictor and its functions. Learn more about it 👇 Do you want to test it yourself? You can find Fit Predictor in the C&A app and online shop! #KeepItSimple #OneCandA #Omnichannel

Our value of the month: We keep it simple! 🤩 We want to live and breathe simplicity – so what do we mean by that? For instance, we keep our relationships with one another, consumers and external partners simple and direct. We are striving for simplicity in our everyday tasks, and we are making smart choices. Throughout the month of August, we will introduce projects, concepts, and ideas to give you insights into our journey to simplicity. Stay tuned! #OneCandA #LookGood #FeelGood #DoGood

We love celebrating our five values at C&A! And this month we will focus on one value which is guiding us in the everyday. It describes how we approach our daily tasks and how we take smart decisions. And it is also a guiding principle for our relationships with colleagues, partners, and customers. Make your guess below – what value are we talking about? 🕵️♀️ #OneCandA #LookGood #FeelGood #DoGood