air up®

🥤 air up®, c’est à l’origine un projet né d’un mémoire de fin d’études sur les neurosciences dans le design. Lena Jüngst et Tim Jäger, les fondateurs, se sont penchés sur l’idée de concevoir une façon ludique de s’hydrater pour faire face aux problèmes de santé de notre époque comme l'obésité, le diabète et les maladies cardiaques. Ils l’ont imaginée à travers une gourde utilisant la rétro-olfaction. Le principe ? Le récipient est équipé d’une paille autour de laquelle une capsule [nommée pod] avec une senteur spécifique est disposée, donnant ainsi l’impression au consommateur de boire une autre boisson que l’eau qu'il contient. La marque propose un large panel de saveurs comme cola, pastèque, orange-chocolat, et même virgin mojito. 👃 💬 Progressivement, la start-up munichoise accélère son développement et ouvre son site internet à d’autres pays, dont la France en 2020. «Nous abordons des thématiques qui sont internationales comme la lutte contre l’obésité et le diabète, en proposant une consommation plus saine d’hydratation. En Allemagne, on utilise Air Up pour éviter de s'hydrater par des boissons sucrées ou sodas, alors qu’en France la première problématique est simplement d’augmenter son niveau d’hydratation en buvant davantage d'eau», explique Margod de Montfort, country manager France. 💻 Pour atteindre sa cible en France, marché faisant partie du top 5 pour la marque, Air Up mise sur une stratégie marketing en faisant appel à des créateurs(-trices) de contenus sur toutes les plateformes, dont en particulier YouTube. Squeezie, McFly & Carlito ou encore Djilsi, créateurs à plus d’un million d’abonnés, ont collaboré au moins une fois avec Air Up.

✨ Push your limits. Embrace the extraordinary. Stay hydrated. ✨ 🏔️ We’re thrilled to announce that air up has partnered with renowned YouTuber Inoxtag Corp for his awe-inspiring journey to the summit of Mount Everest! Inoxtag set his sights on conquering the world’s highest peak back in February 2023, and for over a year, he dedicated himself to rigorous physical and mental preparation. Alongside him every step of the way was air up, ensuring he stayed hydrated with our innovative scent-based water system — essential for success at high altitudes where dehydration is a real challenge. 💧 Why Hydration Matters: Proper hydration is crucial during such extreme conditions, especially when oxygen is scarce and the air is dry. At air up, we’re proud to have been a vital part of Inoxtag's training and ascent, promoting better health through hydration and performance optimization. 🎬 Coinciding with the release of the documentary #Kaizen, air up is launching a limited edition water bottle in collaboration with the adventurer himself! This special edition bottle captures the spirit of adventure and personal achievement, designed with a frosted blue gradient, symbolic of Everest’s icy ascent. 🛒 Grab your limited edition InoxTag water bottle bundled with his favorite Coconut flavor pod on our website now! Thank you Webedia, Ferdinand Maupin, Pauline V., Basile Monnot, Samy Bouyssié, Thomas Lescurieux & Mathieu Caquelard

Stratégies numéro 2230, disponible dès maintenant. ➡ «Nous sommes la plateforme la moins encombrée en publicité» : entretien avec Florence Trouche, directrice des ventes publicitaires de Netflix France ➡ air up®, le goût du changement 🗞📫 Commandez le numéro : https://bit.ly/3XAH7rr 📩 Abonnez-vous à notre formule digitale, pour 20€40 : https://lnkd.in/eutF6jQv

We are proud to be featured in Discover Germany Magazine print and online! 💫 Here at EIT Food, we support hundreds of startups to bring their innovations to market. 🚀 Discover more about how we help our community of our revolutionary food startups, featuring air up® and BettaFish, here 👉 https://bit.ly/3XDGZaV #entrepreneurship #startups #agrifood #plantbased

We will make you cheat on your Stanley Cup 😜 When we said we wanted to change the industry and revolutionize how people experience hydration, we meant it. For that, we realized we needed to cross borders from time to time and dare to step outside our own ecosystem. What do I mean by that? From the beginning, we tied our technology to a drinking system (so it was not compatible with other drinking vessels)—it was important to build up a brand, and other options got really complex in product development. We were not ready for it. 🛑 A couple of years later, we decided to take the risk and created The Straw—a flexible, innovative solution that works with your existing bottles, allowing you to enjoy the Scentaste experience anywhere, while reducing the entry hurdle to Scent-Based Taste. ✨ So, in case you love your Stanley Tumbler or don't want to give up San Pellegrino on holiday in Italy, we've got you covered. 😎 The Straw was designed for those who want to try air up® without needing a specific bottle, as it works with standard bottles, tumblers, and cups. To be honest, this is a big step into the unknown for us, so we will test it in one market first (Germany) and observe very closely how this changes the purchasing patterns of our customers. 👀 Very curious to see where it will take us! And in case you got interested yourself: Available now exclusively in Germany, The Straw comes in Lavender and Sage, is dishwasher safe, and includes three tasty air up pods. Big shoutout again to our amazing team who developed this product quickly and brought it to market. And to my dearest co-founder Tim Jäger, who finally was able to realize an idea that he had in the back of his head since day one. 💛

The first Mini Sipper reviews are rolling in 🤩 Jan Sägert from stern tested our new products in the best way possible: by letting two kids (5 & 9) explore them for several weeks during their summer holidays. Without giving too much away, we can share this: the Mini Sippers are "clever," "colorful," and got a big "WOAH" during unboxing. 💛 We're proud of our little Shrimp 🦐, Dolphin 🐬 & Turtle 🐢—and excited for more feedback! ➡️ Link to the full review (🇩🇪) in the comments

Jetzt neu 🤩 Die air up Kids Bottle Mit der air up® Technologie aus unserem Freigeist Portfolio trinkt ihr pures Wasser, während der Duft in den Pods eurem Gehirn den Geschmack eurer Wahl vermittelt – z.Bsp. Orange 🍊, Erdbeere 🍓, oder Pfirsich 🍑 Ihr neustes Produkt: Die air up Kids Bottle 🎒 Eine kleinere Flasche mit neuem Verschluss, die unbesorgt in jeden Schulranzen wandern kann 😉 Habt ihr air up schon ausprobiert? Was ist euer Lieblings-Duft/Geschmack?

Nous sommes sur un petit nuage: #airup was featured on France's leading TV channel, TF1 📺 👀 Our Co-Founder & Co-Inventor, Lena Jüngst, and France Country Manager, Margod de Montfort, shared insights on "Le Journal de 20h" about the innovation behind our products, production processes, and market trends. With more than 11 million viewers, this is a huge milestone for air up as we continue to grow and innovate. ✨ Merci to Léa Kebdani and the entire team for your incredible work 💛

Wenn grün nicht grün genug ist und was man dagegen tun kann 💚 Am 3.9. spreche ich zusammen mit Marcus Lucas von everdrop beim Startups for Tomorrow in München über die Fallstricke in der Kommunikation und was man daraus lernen kann, wenn mal etwas richtig schiefgeht. 📝 Das Festival widmet sich aktuellen Themen in den Bereichen Corporate Social Responsibility, Nachhaltigkeit, Marketing und Aktivismus sowie HR und Leadership. Ich freue mich schon sehr auf den spannenden Input von Patagonia, RECUP, JUNGLÜCK GmbH, The Female Company GmbH, nucao, share, Viva con Agua , zweihorn ENERGY, SUSHI BIKES, GREENFORCE, happybrush GmbH uvm. 💛 PS: Falls ihr noch kein Ticket habt, könnt ihr mit dem Code LENASFT 30€ sparen (Ticket-Link in den Kommentaren)

Wir genießen das Privileg, unsere Lebenszeit in Selbstbestimmung zu investieren. ✨ In der neuen Serie des manager magazin „Warum Deutschland den Bach raufgeht“ durfte ich meine Gedanken zu Themen wie Chancengleichheit beim Gründen, Nachhaltigkeit und Ausbildungsqualität teilen (liebe Grüße an die Technical University of Munich 💚) Ich bin grundsätzlich ein sehr optimistischer Mensch - das können wahrscheinlich die meisten, die mich kennen, auch bestätigen. Aber auch mir fällt es mit Blick auf die aktuellen Schlagzeilen abseits von Olympia manchmal etwas schwer. Umso inspirierender sind die Einsichten von Macher:innen wie Julia Jaekel, Raoul Roßmann, Anahita Thoms, Christian Klein zur Zukunft des Wirtschaftsstandorts Deutschland. 💪🏻 Vielen Dank an Isabell Hülsen, Alicia Klawitter & Marleen Gründel für diese tolle Initiative! 💛 👉🏻 Link in der Kommentaren