Introducing Adsquare Curation – a game-changer in location intelligence-powered programmatic advertising! Our bespoke Private Marketplaces (PMPs) give you complete control to maximise engagement and drive measurable results across channels. 🎯 ID-Precise PMP – Reach highly targeted audiences with demographic and interest-based precision. 🌍 Geo-Contextual PMP – Deliver ads at the right place and time using powerful location insights. 📊 Incremental PMP (beta) – Connect online exposure to real-world store visits, to optimise campaign tactics toward offline conversions in real time. Ensure your omnichannel campaigns reach the right audience, boost engagement, and achieve measurable ROI. Click the link to learn more and speak to a Curation expert today: https://lnkd.in/e5Sqcd-T
Adsquare
Softwareentwicklung
Berlin, Berlin 7.831 Follower:innen
Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience.
Info
Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. We are an award-winning location intelligence platform and enable improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific. For more information visit http://www.adsquare.com or contact us via [email protected].
- Website
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https://adsquare.com/
Externer Link zu Adsquare
- Branche
- Softwareentwicklung
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2012
- Spezialgebiete
- Mobile Audience Targeting, Mobile Advertising, Mobile Programmatic, Mobile-first Data Exchange, Moment Marketing, Data Exchange, Programmatic Advertising, Audience Data, Audience Targeting, Insights, Measurement, Geo-Contextual Targeting, Data Alliance, App-Contextual Targeting, Proximity Targeting, Real-Time Measurement, Targeting, Location Intelligence und Retail Location Analytics
Orte
Beschäftigte von Adsquare
Updates
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We had a fantastic experience at Intersections 2024 by IF! Italians Festival and IAB Italia in Milan! 🇮🇹 Our Sales Director Italy & Spain, Anna Iuculano, joined Claudia Sgura from Sweet! Media and Edoardo Sutter from Intarget to lead the workshop, "Leveraging Mobile Data for Omnichannel Success", featuring a compelling case study with Guess Eyewear and Marcolin 👓 Together, the team explored the power of mobile data in connecting consumer journeys and driving results across channels. Check out our event highlights below, and stay tuned for more insights on #LocationDataPlayedRight! #Intersections2024 #DOOH #OmnichannelMarketing #Adsquare
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Unlock the power of real-time precision in #DOOH! Our latest blog dives into how Adsquare’s integration with Displayce is reshaping digital out-of-home campaigns with precise audience targeting, footfall measurement, and real-time optimisation. Curious about how these innovations drive measurable brand impact? Read more to discover what’s possible with programmatic DOOH! https://lnkd.in/e2S-BEhn #PartnerSpotlight #Adsquare #Displayce #ProgrammaticAdvertising #AudienceTargeting #FootfallMeasurement #LocationDataPlayedRight
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Join us at Intersections 2024 Milano by IF! Italians Festival and IAB Italia in Milan! 🇮🇹 Our very own Anna Iuculano, Sales Director Italy & Spain, will be presenting an exclusive workshop: "Leveraging mobile data for omnichannel success: A DOOH case study with Sweet! Media for Guess Eyewear" 👓 🔍 Workshop highlights: In an ever-connected world, mastering the consumer journey across channels is key to marketing success. Join us as we dive into the power of mobile data in omnichannel strategies through a real-world case study with Guess Eyewear and retailer Marcolin. Co-speakers: Claudia Sgura, Sales Manager, Sweet! Media Edoardo Sutter, Media Buying Consultant, Intarget 🎟 Don't miss out—book your workshop seat and schedule a speed date with Anna to explore how Adsquare's Location Intelligence can transform your omnichannel programmatic strategies. https://lnkd.in/djTQ6Hh2 #IABIntersections #DOOH #LocationData #OmnichannelMarketing #ProgrammaticAdvertising #Adsquare #LocationDataPlayedRight
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Cologne was buzzing with energy at #DMEXCO! 🚀 Our team had a productive two days filled with lively client and partner engagement. Thanks to all who made it to our booth! 💡🌍 #DMEXCO2024 #Adsquare #LocationIntelligence #DigitalMarketing
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We’re excited to sponsor and take part in this year's DPAA Global Summit! Join us as we explore how brands connect with today’s sophisticated consumer leveraging the power of Digital Out-of-Home. 👥 Meet with Us: - Connect with our team of location intelligence experts - Discover how we drive impactful OOH campaigns - Discuss partnership opportunities 📅 Book a meeting now and let’s explore how we can elevate your marketing strategy! https://lnkd.in/eBuYdDvr #DPAA2024 #MediaSummit #MarketingInnovation #LocationIntelligence #Adsquare #LocationDataPlayedRight
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Our new partnership with all eyes on screens delivers even more impact to programmatic campaigns through data based on linear TV. 📺 Within our powerful Audience Management Platform, you can now activate over 30 TV behaviour-related datasets in Germany, even at the geo level, offering unmatched precision and reach. 🌍 Want to learn more ? Read the release below or swing by our booth at #DMEXCO24 - HALL 6.1 Stand T009 - 18 and 19 September! Release [DE]: https://lnkd.in/eBREcieg #Adsquare #ProgrammaticAdvertising #DataDrivenMarketing #DigitalAdvertising #Partnership
More impact for programmatic digital campaigns with #targeting data based on linear TV campaigns? Is this possible? YES – thanks to the cooperation of Adsquare and all eyes on screens . More than 30 TV behavior-related profiles such as "TV Unicorns" or "Early Birds" (Focus on TV usage in the morning) can be activated, of course also at geo level. Usable within 20 #DSP, #SSP and #DMP in Germany. We are thrilled. Here’s to a good partnership! #partnership #adsquare #TV #programmatic #advertising
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Enhanced Partnership: StackAdapt & Adsquare Enhance Footfall Attribution 🚀 We’re excited to announce our enhanced partnership with StackAdapt, delivering a fully integrated Footfall Attribution solution, powered by Adsquare, to the StackAdapt platform! 👣 What’s new? ✅ Measure in-store visits after digital ad exposure ✅ Access accurate, 100% opted-in SDK-derived visit data across EMEA ✅ Set up footfall studies leveraging precise radiuses & polygons ✅ Get detailed ROI insights with in-platform reporting This powerful visit-data integration helps advertisers track post-digital engagement and optimise campaigns more effectively! Read more via the link below. #Adsquare #LocationDataPlayedRight #StackAdapt #DigitalAdvertising #FootfallAttribution #LocationData #ProgrammaticAdvertising
StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. https://lnkd.in/e8MUrpUN #Advertiser #Attribution #Data #Digital #Tracking
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💡 In this latest blog, our very own OOH expert, Uwe Broeske (Account Director (D)OOH), reveals how location intelligence is transforming Out-of-Home advertising. Discover how this powerful combination of movement, audience and spatial data is taking this key channel to new heights. Read the full blog here👉🏼 https://lnkd.in/ei4Xhpts #ProgrammaticBuying #DOOH #LocationIntelligence #Advertising #DigitalMarketing #AdTech #CampaignPerformance #MarketingStrategy #adsquare #LocationDataPlayedRight
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📢 Don't miss this masterclass at DMEXCO 2024! Experts will dive into a real case study, where Adsquare's precise visit data was leveraged, to demonstrate how targeted marketing with first-party data and netID can be both effective and privacy-safe. Secure your spot today: https://lnkd.in/eyDeK4q8 #DMEXCO2024 #FirstPartyData #DigitalMarketing #Adsquare #LocationDataPlayedRight
First-Party-Daten gewinnen mit dem Verschwinden der Third-Party-Cookies zunehmend an Bedeutung. Doch wie können Werbetreibende ihre Zielgruppen für Online-Kampagnen weiter treffgenau ansprechen? 🤷 Diese Frage wurde von einem Werbekunden der Omnicom Media Group Germany gemeinsam mit Adsquare, United Internet Media GmbH und Media Impact angegangen und als Case umgesetzt. In dieser BVDW-Masterclass erläutern unsere Expert*innen den spannenden Case. 🗣️ Im ersten Schritt wurden die für den Werbekunden relevanten Daten, in diesem Fall Advertiser Store Visits aus dem Datenpool von Adsquare, durch den Data-Clean-Room von InfoSum abgeglichen und zur Ausspielung mit der netID verknüpft. Anschließend wurde netID bei UIM und dem netID Partner MI in dessen Inventaren für die Aktivierung genutzt. Der Case demonstriert deutlich, dass Datensegmente mit netID sicher und skaliert im digitalen Marketing eingesetzt werden können. Das ermöglicht weiterhin zielgerichtetes Marketing ohne Third-Party-Signale und verdeutlicht das Potential von Daten-Kollaborationen, die durch Data-Clean-Rooms datenschutzsicher ermöglicht und Publisher-übergreifend skalierbar sind. Wir freuen uns auf die Speaker*innen: 🎤 Christine Blaes 🎤 Jasmin Schaub 🎤 Friedrich Schenk 🎤 Aline Z. Eine Übersicht über alle BVDW-Masterclasses findest Du hier: https://lnkd.in/eyDeK4q8 #bvdw #dmexco24 #dmexco #zukunftsgestalter #firstpartydaten #cookies #datacleanrooms
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