"Predicting the effects of eWOM and online brand messaging: Source trust, ..."

Tai-Yee Wu, Carolyn A. Lin (2017)

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DOI: 10.1016/J.TELE.2016.08.001

access: closed

type: Journal Article

metadata version: 2020-02-24

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Tai-Yee Wu, Carolyn A. Lin:
Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics Informatics 34(2): 470-480 (2017)

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