"Explore the Feeling of Presence and Purchase Intention in Livestream ..."

Jielin Yin, Yinghua Huang, Zhenzhong Ma (2022)

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DOI: 10.3390/JTAER18010013

access: open

type: Journal Article

metadata version: 2023-05-17

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Jielin Yin, Yinghua Huang, Zhenzhong Ma:
Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model. J. Theor. Appl. Electron. Commer. Res. 18(1): 237-256 (2022)

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