"Sell through a local retailer or operate your own store? Channel structure ..."

Baozhuang Niu, Liming Liu, Jun Wang (2016)

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DOI: 10.1057/JORS.2015.39

access: closed

type: Journal Article

metadata version: 2023-11-12

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Baozhuang Niu, Liming Liu, Jun Wang:
Sell through a local retailer or operate your own store? Channel structure and risk analysis. J. Oper. Res. Soc. 67(2): 325-338 (2016)

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