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"Differential effects of online signals on sales performance of local brand ..."
Praveen Ranjan Srivastava, Dheeraj Sharma, Inderjeet Kaur (2022)
- Praveen Ranjan Srivastava, Dheeraj Sharma, Inderjeet Kaur:
Differential effects of online signals on sales performance of local brand clothing products. J. Enterp. Inf. Manag. 35(6): 1522-1547 (2022)
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