"Personalized Mobile Targeting with User Engagement Stages: Combining a ..."

Yingjie Zhang et al. (2019)

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DOI: 10.1287/ISRE.2018.0831

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type: Journal Article

metadata version: 2025-01-19

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Yingjie Zhang, Beibei Li, Xueming Luo, Xiaoyi Wang:
Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment. Inf. Syst. Res. 30(3): 787-804 (2019)

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