"Exploring a customer engagement spillover effect on social media: the ..."

Linda D. Hollebeek et al. (2023)

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DOI: 10.1108/INTR-08-2021-0619

access: closed

type: Journal Article

metadata version: 2024-10-06

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Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert:
Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness. Internet Res. 33(4): 1573-1596 (2023)

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