"Spillover effects of online comments on high-involvement product sales: ..."

Shutian Wang et al. (2024)

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DOI: 10.1108/IMDS-01-2024-0015

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type: Journal Article

metadata version: 2024-09-20

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Shutian Wang, Yan Lin, Lu Yan, Guoqing Zhu:
Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry. Ind. Manag. Data Syst. 124(9): 2791-2814 (2024)

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