"The impact of the distance-dependent promotional effect on the promotion ..."

Gwo-Ji Sheen, Shih-Yen Wang, Yingchieh Yeh (2016)

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DOI: 10.1080/00207721.2014.891670

access: closed

type: Journal Article

metadata version: 2020-07-22

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Gwo-Ji Sheen, Shih-Yen Wang, Yingchieh Yeh:
The impact of the distance-dependent promotional effect on the promotion cost sharing decision. Int. J. Syst. Sci. 47(3): 544-560 (2016)

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