"The Effect of Brand on the Impact of e-WOM on Hotels' Financial Performance."

Elisabetta Raguseo, Claudio Vitari (2017)

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DOI: 10.1080/10864415.2016.1234287

access: closed

type: Journal Article

metadata version: 2020-03-13

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Elisabetta Raguseo, Claudio Vitari:
The Effect of Brand on the Impact of e-WOM on Hotels' Financial Performance. Int. J. Electron. Commer. 21(2): 249-269 (2017)

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