"How brand-stakeholder dialogue drives brand-hosted community engagement on ..."

Xinyan Zhao, Yi-Ru Regina Chen (2022)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2022.107208

access: closed

type: Journal Article

metadata version: 2022-04-01

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/ZhaoC22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/ZhaoC22
Xinyan Zhao, Yi-Ru Regina Chen:
How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. Comput. Hum. Behav. 131: 107208 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.