"GMCM: Graph-based Micro-behavior Conversion Model for Post-click ..."

Wentian Bao et al. (2020)

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DOI: 10.1145/3397271.3401425

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-03

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Wentian Bao, Hong Wen, Sha Li, Xiao-Yang Liu, Quan Lin, Keping Yang:
GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation. SIGIR 2020: 2201-2210

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