"A Comparison of Brand Loyalty in Online and Physical Channels: An ..."

Javier Cebollada (2004)

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type: Conference or Workshop Paper

metadata version: 2005-02-22

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Javier Cebollada:
A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets. ICEB 2004: 229-232

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