"Take it Personally - The Role of Consumers' Perceived Value of ..."

Marco Hubert et al. (2020)

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type: Conference or Workshop Paper

metadata version: 2022-05-04

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Marco Hubert, Andrea Carugati, Christian Brock, Børge Obel:
Take it Personally - The Role of Consumers' Perceived Value of Personalization on Cross-Category Use in a Smart Home Ecosystem. HICSS 2020: 1-10

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