Share Your Insights And Expertise On Forbes.com
“Why should I take the time to create expert content when I have a business to run and 10,000 other things to do?”
This is a question we get a lot at Forbes Councils.
The answer is simple. When you publish and share valuable, non-promotional content on a regular basis, it builds credibility, and increases your professional visibility, which creates more business opportunities.
Publishing on Forbes.com isn’t about selling — it’s about educating and empowering your target audience. By regularly sharing your insights with Forbes.com's audience, you build trust and set yourself up as a top-of-mind expert others can rely upon.
BUILD TRUST & CREDIBILITY
Visibility + Trust = Big Opportunities
It’s true, it does take time to create and publish expert content, but it’s worth it. That’s why the Forbes Councils team guides our members every step of the way to streamline the process of getting your ideas onto the Forbes platform.
61% of C-suite executives will pay a premium to work with a company that publishes thought leadership over one that doesn’t
47% of C-suite executives shared their contact information after consuming thought leadership
92% of decision makers report that consuming thought leadership improves their respect for an organization
Sources: Princeton Mercer Regional Chamber and LinkedIn B2B University
DOMINATE YOUR INDUSTRY
Become Known As An Expert In Your Field
Forbes Councils has created a platform for high-level professionals like yourself to share your expertise, impact your industries, and represent the Forbes brand. As a Forbes Council member, you’ll build credibility in two ways:
Simply being published on Forbes.com, a trusted authority for business news, is recognized as an exclusive privilege.
Secondly, you get an authoritative resource to share with prospective partners, employees and clients — the real-life experiences and professional advice you’ve shared on Forbes.com.
We offer two ways to contribute to the conversation: Expert Panels® and Full-Length Articles.
EXPERT PANELS®
Share Insights With Minimal Time Commitment
Expert Panels® are the simplest and easiest way to get published regularly in less time.
Every month, we pose business questions tailored to your industry. These open and close on a rolling basis so everyone gets a chance to chime in. Questions can typically be answered in three to five sentences – less time than it takes to compose a tweet!
Once you’ve submitted an answer, the Forbes Councils content team chooses diverse answers to publish in a roundup-style post that includes contributor headshots and company links.
FULL-LENGTH ARTICLES
A Six-Step Guide To Article Publishing
SIMPLE PUBLISHING TOOLS
Personalized Writing And Publishing Services at Your Fingertips
Even if you're a pro at communicating with your team and clients one-on-one, it can be a daunting task to write an article for a major publication. As a Forbes Councils member, you can rely on our personalized path to publishing. We support you every step of the way. With our in-house publishing team’s guidance, you’ll never be left wondering, what’s next?
The main guidelines for a Forbes.com article are simple. Your article should be:
“Evergreen” content; advice that remains relevant for future readers
700–800 words (approximately)
Previously unpublished
A business-related article that is free of selling, promoting, vendor recommendations, politics, and religion
Whether it’s you, your assistant, or even an internal writing team, managing your publishing to-do’s through your member dashboard is easy. Once the process begins, you can expect your article go live on Forbes.com within four to six weeks — just enough time to make sure it has everything necessary to grab the attention of your target audience.
"The thought leadership that I contribute is super helpful to our branding and marketing. I’m using it as an asset to communicate with our existing audience. I look at it as validation."
Erik Huberman
Founder and CEO, Hawke Media
EXPERT CONTENT ADVICE
Need Topic Ideas? We’ve Got You Covered
Still not sure what to write about? Your dedicated content team can help!
These are some of our favorite prompts that often result in strong articles:
What’s the last big problem you solved in your organization?
What’s the very best (or worst) business/career/leadership advice you ever received?
What is one commonly held opinion other influencers in your industry share that you disagree with (and why)?
What’s one way you have improved your output (productivity, innovation, work-life balance, etc.) recently?
What are some unique ways you have improved your organization’s relationship with its customers?
Forbes.com has millions of monthly readers. But what good are those impressions if you’re not writing content geared toward people who make a difference to your business?
Our team can help you choose topics that resonate with your target audience and best showcase your expertise and elevating your personal and professional profile!
CONTENT TEAM
Meet Your Editing Team
No need to hire editors and proofreaders. We have an entire team dedicated solely to perfecting your writing and every article will have a dedicated content team to give you one-on-one support. No matter what your writing style looks like now, after our team works their magic, your articles will be ready to shine.
PREMIUM MEMBERSHIP
No Time To Write? Our Team Can Help
We created Premium memberships exclusively for members who have the inspiration and knowledge but not the time. For an additional cost, you’ll have access to our in-house team of content strategists and writers to turn your expert insights into expert articles. Your dedicated strategist will personally shepherd your articles through the entire publishing process, eliminating back-and-forth, streamlining the writing experience, and saving you more of your most valuable asset — time.
PROMOTE YOUR ARTICLE
You’re Published!
Once you’ve got your article up and out into the world, we need to make sure it gets into the right hands. We have lots of tips that will help guide you through the marketing process, which is arguably the most important part of the publishing experience. Over the next weeks and months, it’ll be up to you and your team to help share your article with the right people. Intentional marketing efforts here will result in the biggest payoffs.
These are a few of our recommendations for marketing your articles:
Add your article title and link to your email signature
Include the link in your next company newsletter
Email the article to your staff and stakeholders
Draft a plan to share on all social media channels, not just today, but over several weeks/months
MEMBER BADGES
Wear Your Membership With Pride
Being a member of Forbes Councils means you’ve got the expertise and drive necessary to make it to the top. Forbes Councils has selected you to represent their brand. Share our partnership online by including your member badge in email signatures, on your website, and on your LinkedIn profile.
Then take advantage of your Forbes.com Executive Profile page by customizing it with information about yourself and your company. Your custom page ranks high in search results for your name and includes your executive and company bios; your areas of expertise and skills; and links to your social profile and website so visitors can connect with you directly.