This legislation focuses on transparency and preventing “bad practices” in the industry. While the genesis of this law is unclear, it appears to have been drafted by people with knowled
> Read moreBy Guillermo Girola When you thought that the advertising profession could not get any lower, then came the opt-in media buys. Wait, something is wrong with the headline and the first line. Mayb
> Read moreBy Guillermo Girola It is said that Louis XIV was obsessed with dress codes. He demanded that his court was always appropriately dressed for any occasion. It is also said that this obsession made the
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