Optimize conversion rates with CRO and Analytics

The collection of behavioural data is a key factor to manage the performance of digital platforms (web and app), and identify their areas of optimization. Our consultants support you in defining marking plans to collect data, in the choice and configuration of data collection tools (Tag Management System, Web analytics) and to help you sustainably monitor the quality of the data collected.

The analysis of data collected on digital platforms offers major opportunities to improve the performance of customer journeys and gives access to advanced management indicators. Thanks to our data, marketing and UX experts, we support you in improving your digital devices, whether in specific points or continuously. For conversion auditing, implementation of dashboards, management of the digital activity, A/B Testing and customized measurement, our consultants help you set up a comprehensive optimization strategy.

We help your marketing teams adapt to changes in privacy regulations and practices. Converteo's consultants and experts establish the Privacy roadmap with you and help you, in this changing context, redefine the collection and analysis methods best suited to your challenges.