Digital grocery wasn’t just a pandemic-era flash in the pan. Consumers have made a permanent shift to purchasing essential goods online, which will make grocery the largest ecommerce category in the US by 2026.
Key Question: What’s driving digital grocery’s long-term growth?
KeyStat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category.
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Table of Contents
Executive Summary
The rise of grocery brings a fundamental shift in the ecommerce landscape
The road to 2026: What’s aiding digital grocery’s long-term growth?
Who are the major players driving digital grocery’s growth?
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Digital Grocery Sales Will Near 20% of Grocery Sales by 2027 (US grocery retail ecommerce sales, billions, % change, and % of total grocery sales, 2022-2027)
Sales Growth Is Primarily Coming From Current Digital Grocery Buyers Spending More (% change in US digital grocery buyers vs. annual spend per digital grocery buyer, 2020-2027)
Digital Grocery Sales Will Near 20% of Grocery Sales by 2027 (US grocery retail ecommerce sales, billions, % change, and % of total grocery sales, 2022-2027)
Sales Growth Is Primarily Coming From Current Digital Grocery Buyers Spending More (% change in US digital grocery buyers vs. annual spend per digital grocery buyer, 2020-2027)