Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.
Social marketers are using organic tactics to build engagement as consumers spend more time in ad-light environments. Community-building, social search, and even commenting will become more important in 2024.
Key Question: How can marketers build effective organic marketing strategies and communities in 2024?
KeyStat: This year, over a third (36%) of marketers worldwide plan to increase investments in brand-building—which often involves organic tactics—up from 31% in 2023, per WARC.
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Table of Contents
Executive Summary
Organic tactics are helping brands craft holistic social media strategies
Several factors are driving organic marketing’s comeback
Community-building is now core to social strategies
Social search is putting more focus on SEO
Brands are embracing ad-free features on social media, like comments and DMs
Instructor, Social Media Marketing and Influencer Marketing
Interviewed April 19, 2024
Jason Mitchell
Movement Strategy
Co-Founder and CEO
Interviewed April 17, 2024
Holly Stair
Giant Spoon
Group Director, Social Strategy
Interviewed April 25, 2024
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