The Future of Digital 2024: Latin America

From Digital Laggard to Leader, the Region Shatters Stereotypes

Download
Share
About This Report
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Once characterized by its low digital penetration rates, Latin America has transformed into a flourishing hub of digital innovation thanks to widespread internet access. New habits have taken hold, thrusting the region into the limelight as a global digital leader. To maintain a competitive edge in today’s rapidly evolving business environment, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—as Latin America’s digital revolution marches on.

This deck will:

  • Discuss the latest trends in digital media consumption and consumer spending as they reshape Latin America’s advertising and retail industries.
  • Provide insights into the convergence of business models in the face of digital transformation and technological advancements.
  • Explore innovative strategies for advertisers and retailers to effectively engage—and convert—consumers in the digital era.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

First Published on Mar 15, 2024

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
Donte Gibson
Senior Chart Editor
Zach Goldner
Forecasting Analyst
Vladimir Hanzlik
Executive Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Report Editing
Emma Noyes
Graphic Designer, Data Visualization
Zia Daniell Wigder
Chief Content Officer
Ali Young
Senior Copy Editor