This data drop was written with the assistance of AI.

Rapid growth is reshaping the digital ad market in Spain, and the country’s expanding global footprint continues to gain momentum. But even as new formats and trends change the landscape, traditional media is still in play.

Ad spending takes off as businesses invest in digital platforms

Digital ad spending in Spain is on track for robust growth from 2024 to 2028, per our forecast, demonstrating a clear market shift. The progression begins at $4.02 billion in 2024, which represents a 16.5% YoY increase. By 2028, spending will reach $6.88 billion, with YoY growth decelerating to 11.8%.