American Outdoor Brands, Inc, is known for delivering innovative solutions for outdoor enthusiasts. The newest addition to its BUBBA® lineup: the SFS Lite Smart Fish Scale is shaking things up once again. Designed for anglers of all levels, the SFS Lite combines cutting-edge technology with affordability, making it a game-changer in the world of recreational and professional fishing.
BUBBA: Essential Tools for the Outdoorsman
I live on the Mississippi Gulf Coast, where fishing is huge, having the right tools make a difference. BUBBA’s lineup of innovative products is designed to enhance the fishing experience. It combining practicality, durability, and cutting-edge technology to support anglers in this fishing paradise.
A fishing scale reimagined
The BUBBA SFS Lite is not just a scale; it’s a compact, high-tech companion for anglers. Built with the same reliability that has earned the Pro Series SFS the title of official scale of Major League Fishing, the SFS Lite offers innovative features tailored to casual fishing trips and serious competitions alike. It is lightweight, water-resistant, and durable, featuring BUBBA’s signature non-slip grip for a secure hold. Its full-color display and advanced auto-lock technology ensure precise and easy-to-read measurements, making it the ultimate tool for tracking catches.
Innovative features that enhance every fishing trip
What sets the SFS Lite apart is its accompanying app, which allows anglers to log their catches, track fishing trips, and even compete with friends. This integration transforms the SFS Lite into more than just a scale, it’s a platform for gamifying fishing. The app provides a user-friendly way to document fishing milestones and offers a rich database.
Grow with the SFS Lite’s advanced functionality
The SFS Lite offers configurations that grow with anglers as they advance in their fishing journey. With the app’s Pro subscription, anglers can unlock features like Rally Mode, which allows tracking of personal bests and progress. Competition Mode turns a fishing trip into a friendly contest, enabling real-time leader tracking for up to four participants. Tournament Mode provides advanced functionality for managing livewells and hosting or joining global tournaments, making it ideal for anglers looking to take their skills to the next level.
Trusted by pros, built for everyone
Building on the legacy of the Pro Series SFS, trusted by professional anglers like Justin Hamner, the 2024 Bassmaster Classic Champion, the SFS Lite combines innovation and accessibility. Hamner describes the SFS Lite as a tool that delivers pro-grade features and gamification capabilities. The SFS Lite is a product that bridges the gap between casual and competitive fishing, providing technology that enhances the experience.
Recognized for innovation in fishing
The innovation of the SFS Lite has been recognized by Dave Washburn, VP of Operations at Major League Fishing. Washburn highlights the scale’s impact, as it serves everyone from weekenders to professionals. The SFS Lite’s ability to combine cutting-edge features with an intuitive design makes it a standout in the fishing industry.
BUBBA: Tools Designed for Every Angler’s Needs
Beyond the revolutionary SFS Lite, BUBBA offers a wide range of innovative fishing tools that cater to anglers of all levels. Each product is designed with durability, functionality, and ease of use in mind, making them trusted companions for any fishing adventure.
The BUBBA Tool Tether/Nipper Combo is perfect for anglers who want essential tools within reach. This combo combines convenience and practicality, ensuring tools are secure and ready when needed. The BUBBA Shears Red and the BUBBA 8.5” Stainless Steel Pliers feature non-slip grips and spring-loaded designs, making them ideal for crimping, cutting, and handling fishing gear with precision.
For anglers tackling heavy-duty tasks, the BUBBA Pistol Grip Stainless Steel Pliers offer a comfortable and powerful design, complete with a crimping tool, anvil cutter, and a convenient lanyard hole and sheath. The BUBBA Hook Extractor provides a non-slip grip T-handle and marine-grade stainless steel construction, ensuring smooth hook removal for both freshwater and saltwater applications.
On the water, the BUBBA Tidal 7’ Medium Heavy, Fast Inshore Spinning Rod stands out with a robust, corrosion-resistant guide. When it’s time to clean your catch, the BUBBA Pro Series Lithium-Ion Electric Fillet Knife delivers unmatched precision. It features a non-slip grip handle, Ti-Nitride stainless steel coated blades, and convenient storage case.
Whether you’re just starting or preparing for a tournament, BUBBA’s lineup of tools ensures you have everything you need. With innovation and quality at the heart of every product, BUBBA continues to elevate the angler’s journey.
A new era in fishing technology
The SFS Lite represents a new era in fishing, empowering anglers to enjoy the sport in ways they never imagined. With its smart, customizable features, it’s a tool that grows alongside an angler’s skillset and ambitions. From documenting your biggest catch to competing in tournaments, the SFS Lite redefines what’s possible on the water.
From the marshes to the Gulf, BUBBA tools bring innovation and reliability to recreational fishing, empowering anglers across any coastline. With products that combine smart design and technology, BUBBA ensures that every trip is as enjoyable as possible for outdoorsmen.
FTC: We use income earning auto affiliate links. More.
