Red Ant Asia

Thanks to Business Insider & Alexandra Bacon for getting us to share our insights on the shopping trends of China's Gen Z. #Chinamarket #Chineseshoppers #Chinashopping #Chinainsights #Luxury https://lnkd.in/eX2rmRXP

WINNER WINNER WINNER - wooo hooo!! It's the campaign that's keeps on giving! We are thrilled to announce we have won yet another award for our CREED x ROBBi campaign. This time it's for best cross-platform at the MARKETING-INTERACTIVE DIGIZ AWARDS 2024. Thank you judges! This campaign was concepted in China, made in China and went global. Triving in a truly impactful cross-platform experience - from social, to OOH, to in-store to eCommerce. So proud of the dream team that made this happen Creed Carbon and of course Team ROBBi - collectively we created a cultural moment with impact. #creed #awards #chinamarketing #winners #dreamteam Sarah Rotheram Giles Gordon Stacy-Jayne Archer Gavin Williams Damien Barron-Tan Tereza Tan Linda Yu Ching Xie

We had the honour of supporting Steelcase on their Viccarbe launch in Shanghai. The two brands offer social and collaborative furnishings, supporting a strategy to provide the widest range of aesthetic choices and price points in the industry. We helped tell their compelling stories to local Chinese media, in the design space, including AD, Wallpaper, Designwire, etc. Given the high-quality design and products, the media relations resulted in high-level coverage supporting a successful launch. #ChinaPR #Chinesemedia #Steelcase #Viccarbe

We are so excited to see our client American Vintage Groupe go from strength to strength in Mainland China: - 2 stores in Shanghai - 2 stores in Shenzhen - 1 store in Nanjing More to come!! Well done guys - you rock!! #chinaretail #chinafashion #americanvintage

We had the joy of facilitating the collaboration of amika and IL COLPO, a high-end hair salon favoured by celebrities, to reach target consumers and enhance brand awareness, in Mainland China. The partnership helped increase the product conversion rate from both online and offline channels by driving customer coupons directly to amika’s Tmall store It also helped to:  *Gain traffic from RED (creative video launch and haircare experience lucky draw) *Achieve professional endorsement to promote sales (display of amika’s product, sample giveaway and showcase brand promotional video in every IL COLPO store) #haircare #amika #chinamarketing

Last week we went to visit the new Shanghai HQ of RED (xiaohongshu) - and it was fab! Equipped with an indoor / outdoor garden and loads of breakout areas - it felt very co-working style. To take a peak inside - head over to our IG and please give us a follow and a like! Xie Xie Nimen! #xiaohongshu #littleredbook #RED #Chinamarket https://lnkd.in/e5xq7GfN

Working with influencers is part of our DNA. We carefully select ones we feel fit the brand image, who can create great & reusable content and whom have great engagement. Here’s a few of our favourite KOLS from our work with MOTHER Denim. As you can see they all have a certain attitude - they are sophisticated urbanites who express their coolness in their outfits, whilst revealing a unique style and a sense of chill vibes. They help show how MOTHER fits into the lives and stories of today’s modern Chinese consumer. #Chineseinfluencers #Chinamarket #Chinese #FashionKOLS

We are so proud to see our amazing client American Vintage Groupe open yet another Shanghai offline store - this time in the wonderful Xintiandi! #Americanvintage #Chinaretail #fashioninchina #fashion

Thanks Gemma A. Williams & Robb Young for including us Red Ant Asia in their The Business of Fashion review of the Hong Kong media landscape. We think the Hong Kong editions of all our favourite titles are doing an amazing job of building communities in-market, and are investing in interesting programs that shine a light on the people and places that make up one of the world's most amazing cities - the one and only Hong Kong! https://lnkd.in/em863CXV #media #editorial #hongkongpr Tatler Asia Vogue Hong Kong Hashtag Legend Esquire magazine ELLE Magazine Harper's Bazaar BurdaLuxury

Thanks to Antoaneta Becker of the China-Britain Business Council, for organising & hosting a unique panel discussing fragrances in China. It was an honour for us Red Ant Asia to join Huang Xuelei Senior lecturer of China Studies at  The University of Edinburgh, Ada Yang from Molton Brown and Jules Shah of Jules Shah Ltd. Huang Xuelei shared amazing insights into Chinese culture, that she gathered for her book “Scents of China” – it was a fasintating to go further inside Chinese culture & history, through the experience of scent. Strongly recommended read:  https://lnkd.in/ehBRmAtH So lovely to see old friends and meet new friends on this short trip to London. #China #chinamarket #Chinesefragrance #fragrance