R/GA转发了
Stone Island unveils its new website, centred on the unique dual philosophy at the heart of the company: the LAB of product research and development, and the LIFE of the global communities who make the brand their own. The site, which has been entirely rebuilt and brought in-house, is designed to offer a seamless and intuitive experience that allows for an ever-evolving narrative. The product offer is the most representative and comprehensive selection from the Stone Island collections ever online, to reflect and extend upon the range available in Stone Island stores as part of the brand’s coherent omnichannel approach. Product pages bring Stone Island’s highly researched fabrics, treatments, and details to the fore through impactful imagery and 360° videos while its historic archive comes to life with an immersive ecosystem inspired by the Selected Works exhibition which has, to date, visited Tokyo, Seoul and Los Angeles. Robert Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” In Mainland China, the Stone Island world is accessible by a special WeChat mini-program, for the first time completely integrated and aligned with the new global website, offering the full shopping and brand experience. Explore the new stoneisland.com