Publicis Luxe

Lancôme celebrates beauty this summer, with all eyes on Paris, with a new campaign featuring Aya Nakamura, one of the brand’s global ambassadors. From July 1st to August 31st, this campaign will be displayed in Paris airports and from July 22nd to 28th on the façade of Galeries Lafayette Haussmann.   We are proud to collaborate with Aya Nakamura, a cultural icon and the most listened-to French artist in the world, who embodies modernity and boldness.   #PublicisLuxe #AyaNakamura #Lancôme #BeautyNeverStops

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗕𝗥𝗨𝗡𝗢 𝗕𝗘𝗥𝗧𝗘𝗟𝗟𝗜 To conclude this series of videos on creativity in luxury communication, Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide, shares his perspective on what sets luxury brand communication apart. He tells us about the Bottega for Bottegas campaign, which won a Silver Lion this year at the Cannes Lions International Festival of Creativity and what it celebrates. Finally, he explains the qualities that young creatives need to work in the luxury industry. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis #BottegaVeneta

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗔𝗡𝗡𝗔 𝗠𝗨𝗦𝗜𝗞𝗛𝗜𝗡𝗔 Anna Musikhina, Global CDO at Lancôme, shares with us what the new Luxury category at the Cannes Lions International Festival of Creativity represents and the message it sends.  She also provides her perspective on the role of creativity in luxury marketing and the importance for luxury brands of designing journeys across different touchpoints in line with their customers’ habits. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗣𝗔𝗨𝗟𝗜𝗡𝗘 𝗙𝗥𝗔𝗖𝗛𝗢𝗡 Pauline Frachon, Global Brand Image & Content Director at LVMH, shared with us the story of the Loewe campaign that won the Grand Prix in the Luxury Lifestyle category at the Cannes Lions International Festival of Creativity 2024. She seizes the opportunity to emphasize how unique the creative process for luxury brands can be. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis #LVMH

Charles Georges-Picot, CEO of our luxury practice at Publicis Groupe, led Cannes Lions International Festival of Creativity' first Luxury & Lifestyle jury. For Contagious, he emphasizes the importance of deep connections and the major challenges luxury brands face today: maintaining their status and staying relevant to new generations. #PublicisGroupe #PublicisLuxe #LuxuryMarketing #CannesLions

Under the aegis of Cultish, Publicis Luxe returns to #Arles as curator and producer of the second edition of its annual exhibition alongside the Rencontres de la Photographie festival. After exploring the relationship between time and creation in 2023, new hybrid duos of creatives and artists have been brought together to explore its consequences: MÉTAMORPHOSE(S) We look forward to welcoming you to the opening of our exhibition on Wednesday 3 and Thursday 4 July. If you can't be there, you can follow Cultish on Instagram : https://lnkd.in/eebka8Xv If you don't know yet Cultish: Born of Publicis Luxe's passionate relationship with the arts and savoir-faire, Cultish is a new field of cultural exploration for the agency.

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗣𝗔𝗧𝗥𝗜𝗖𝗜𝗔 𝗟𝗢𝗣𝗘𝗭 & 𝗚𝗨𝗜𝗟𝗟𝗔𝗨𝗠𝗘 𝗚𝗔𝗨𝗗 Patricia Lopez and Guillaume Gaud were in Cannes last week to represent the agency in the FILM category at the Young Lions festival. They took a moment with us to share their passion for creation and what is specific to creating for luxury brands. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis

Mylène Kerjean, Director of Communication and Image at Lancôme, along with Marie-Eve Schoettl and David Soussan, Executive Creative Directors at Publicis Luxe, analyze (in French) the importance of creativity for luxury brands and the recognition of luxury with a new category at the Cannes Lions International Festival of Creativity. The opportunity to once again celebrate the Gold Lion received for the campaign “Aya Nakamura: High Level x Lancôme.”

We are honored to have won a Gold Lion award in the newly-created category "Luxury & Lifestyle" at the Cannes Lions International Festival of Creativity for Aya Nakamura : Haut Niveau X Lancôme. Thank you Lancôme, for your trust. This Gold Lion celebrates your values and commitment. We are proud to have won this award for this authentic piece of entertainment, blurring the fine lines between culture, luxury, and beauty: it's a piece of work that encourages all young women to believe in their dreams. A project made possible by everyone’s commitment and relentless work.  Thank you all: Françoise Lehmann Mylène Kerjean Adélaïde Colin Olivier Harris van Donselaar Idriss « Yagooz », K. Gloire Savula Mbongo, Marie-Eve Schoettl, David Soussan, Alice Colagrande, Vincent Piveteau, Simon Petorin, Patrick Noyon, Gautier Chevreuse, Lenny Hajj, Anne-Sophie Dhomps, Fanny Anseaume, Anne-Laure Cottereau, sanae belkouri, Adélaide Rocherolle, Alexis de Montaigu, Donatien Souriau But also the Prodigious team Jean Charles Rosi, Laurent Charon, Romain Busnel, christopher thiery and WE ARE 360, Rec. 118 (Warner Music France).  

𝗙𝗜𝗥𝗦𝗧 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡𝗦 𝗢𝗙 𝗢𝗨𝗥 𝗬𝗢𝗨𝗡𝗚 𝗟𝗜𝗢𝗡𝗦 𝗔𝗧 𝗖𝗔𝗡𝗡𝗘𝗦 Yesterday, Patricia Lopez and Guillaume Gaud were guests on the show #MyFrenchCo Day 2, live from the Cannes Lions International Festival of Creativity. Alongside Olivier Lefebvre and Karim Naceur, they shared their first impressions of the Young Lions competition, with only 24 hours left to finalize their creation. A moment full of creativity and emotions! Watch the replay of the show here: https://lnkd.in/esRW_qZZ #CannesLions #Creativity #YoungLions #PublicisLuxe #LaFrenchConnexion #MyFrenchCo Pascal Cübb SUNGLASSES Publicis France