At LinkedIn, we're dedicated to helping Chinese enterprises build global brands, with short video marketing being one of the most effective ways to engage directly and authentically with international audiences. 🌍 LinkedIn data reveals a significant rise in video formats, with uploads increasing by 34% year-over-year and engagement soaring by an impressive 1.4x. This trend highlights video’s growing importance as a key driver of engagement and brand visibility. As video content continues to gain momentum, LinkedIn provides an exceptional platform for companies to share their brand stories, showcase thought leadership and build trust with professional audiences worldwide. 🎥 As Vianne Cai, Head of LMS, mentioned, "video on LinkedIn is inherently more knowledge-driven, fostering meaningful conversations and thought leadership among business audiences." For Chinese companies expanding internationally, this offers a unique opportunity to use high-quality video content to establish brand awareness and credibility among professionals in their target markets. 🚀 One great example of this is The Trade Desk, whose approach aligns perfectly with LinkedIn’s vision. By focusing on omnichannel marketing with CTV (Connected TV) advertising, The Trade Desk is helping Chinese enterprises create a lasting impact in global markets. Their innovative strategies have earned them a spot on the Top 30 Brands in the 2024 Forbes China 福布斯中国 Go-International Series. Congratulations to The Trade Desk for this well-deserved recognition! 🎉 We’re proud to continue supporting Chinese companies in their global journey. Through the power of short video, we’re shaping the future of global brand-building together. 🌟 #LinkedInChina #BrandBuilding #ShortVideo #TheTradeDesk
The key fuel for top Chinese brands looking to expand their success worldwide is brand building. At a recent awards event hosted by Forbes China 福布斯中国, its "Go International 30&30" list was announced, which honors the top outstanding Chinese brands making strides in building their brand presence worldwide. Our own Stephen Zhao delivered opening remarks at the event and shared valuable insights on developing a global marketing strategy to tell a better brand story. Some key takeaways include: - Embrace CTV and Audio: Connected TV and audio are two of the hottest new marketing channels. - Make data-driven decisions: Data capabilities are becoming central to remaining competitive as a brand. - Strategize partnerships for success: We are committed to partnering with innovative brands to help navigate challenges and achieve their aspirations on the global stage. Together, we can tell powerful brand stories that resonate worldwide.