A Blueprint for iOS Campaign Success 📱🏗 Since the launch of iOS 14 and SKAdNetwork four years ago, the iOS market has been thriving and advertisers have been taking note. Our data shows that 50% of apps increased their iOS ad spending from Q1 2023 to Q1 2024, with a year-over-year increase of 28%.🍏 However, despite impressive growth, SKAdNetwork continues to present challenges like data blind spots, inaccurate revenue reporting, and more. To help you navigate these complexities and refine your iOS strategy, we’ve compiled this playbook together with Google Ads. In it, you’ll find practical guidance and expert insights tailored to help you excel in SKAdNetwork and unlock the full potential of your iOS campaigns. Check it out: https://lnkd.in/dHQBnznK
关于我们
作为全球营销衡量与体验管理平台,AppsFlyer 致力于打造以隐私保护为核心的创新型衡量解决方案,为行业提供营销衡量与分析、深度链接、再营销、防作弊、数据净室和隐私保护等产品组合,帮助全球品牌做出更佳的商业决策。AppsFlyer 秉承“隐私保护与卓越体验并行不悖”的理念,每天帮助上万品牌与 10,000 多家技术合作伙伴合力打造更紧密、更有意义的客户关系。如需更多信息,请访问 https://www.appsflyer-gcr.cn/。
- 网站
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https://www.appsflyer.com/
AppsFlyer的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 1,001-5,000 人
- 总部
- San Francisco,CA
- 类型
- 私人持股
- 领域
- Mobile Apps Marketing、Marketing、iPhone、Android、App Store、iOS、Google Play、Advertising、Mobile Measurement、Attribution Analytics、Deep Linking和Mobile Marketing
地点
AppsFlyer员工
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Elan Freedberg
Product marketer // SaaS mobile & experience analytics // People-first // Family dude, skater, and aspiring surfer
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Rami Rozen
VP of Investor Relations at AppsFlyer
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Marc Duke
Analyst Relations Pro/CMO in a box/startup marketer/connector/lead generator/influencer marketer
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Ronen Mense
Unlock Asia | Mobile Internet & Emerging Technologies Expert
动态
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Finding your winning creative🥇 Running hundreds of ads across multiple channels and ad networks for Saikala Sultanova and the Ace Games team, identifying top creatives was key. Using AppsFlyer Creative Optimization, they saw a 52% increase in CTR and an 80% increase in the creatives' winning rate!📈 We love our collaboration with Ace Games, it's been incredibly rewarding.💚
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Creating a global brand🎨🌎 With 15 worldwide events planned for 2024 alone, our design team was challenged to elevate our signature event series, MAMA (Mobile Attribution & Marketing Analytics), to deliver a consistent and impactful brand experience across global markets. This new brand needed to be strong and adaptable, capable of being implemented effectively and consistently in different locations, by various marketing teams, and with diverse budgets. Here's the full story of how we did it: https://lnkd.in/dsfWvVaW
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"With AppsFlyer, I know the data is solid" - Hope Barrett SoundCloud's mission is to connect artists with other artists and their fans.🧡🎧 Growing this community requires clean and reliable data. And in this case, it led to cutting costs while increasing sign-ups.📈 Shoutout and congratulations to the SoundCloud team!
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Cookies will now remain on Chrome with user choice, but what about Android in-app identifiers?🍪 Our own VP Product, Roy Yanai, joins Verve for an insightful fireside chat with more amazing industry leaders to explore the Android Privacy Sandbox and its impact on the future of advertising. Sing up here: https://hubs.la/Q02L7d0R0
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Chief Product Officer, Barak Witkowski sat down with Eric Seufert to discuss: ➡ The prevailing themes in mobile attribution; ➡ How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven’t worked as well; ➡ How the media landscape utilized by mobile app advertisers changed over the past few years; ➡ How mobile app advertisers should view the web as a potential source of installs; ➡ SKAdNetwork’s transformation into AdAttributionKit and how should advertisers view that; ➡ How AI will play a role in marketing performance measurement. Check it out on Mobile Dev Memo: https://lnkd.in/dtb4vHPR
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Our VP Product, Roy Yanai, went on the terrific #Apptivate podcast from Remerge for a conversation about Google's Privacy Sandbox for Android, the different approaches between Apple's SKAN/AdAttribution Kit, and what it means for marketers. He also shared career advice for those interested in pursuing a product leadership role in mobile technology. Check out the full conversation: https://lnkd.in/dC8nfmRD
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Nobody will remember: • your salary • the school you went to • your title People will remember: • that time you misspelled the company name in an ad • when your "best" creative idea had zero conversions • the critical moment when the intricate nuances of SKAN’s conversion value mapping, which required meticulous alignment with your campaign objectives and precise calibration of each postback window, were overlooked, leading to suboptimal attribution results, diminished return on ad spend, and a convoluted data set that obfuscated actionable insights, ultimately necessitating a laborious post-mortem analysis to unravel the root causes of the performance discrepancies. (annoying right...?)