AppsFlyer

A Blueprint for iOS Campaign Success 📱🏗 Since the launch of iOS 14 and SKAdNetwork four years ago, the iOS market has been thriving and advertisers have been taking note. Our data shows that 50% of apps increased their iOS ad spending from Q1 2023 to Q1 2024, with a year-over-year increase of 28%.🍏 However, despite impressive growth, SKAdNetwork continues to present challenges like data blind spots, inaccurate revenue reporting, and more. To help you navigate these complexities and refine your iOS strategy, we’ve compiled this playbook together with Google Ads. In it, you’ll find practical guidance and expert insights tailored to help you excel in SKAdNetwork and unlock the full potential of your iOS campaigns. Check it out: https://lnkd.in/dHQBnznK

Finding your winning creative🥇 Running hundreds of ads across multiple channels and ad networks for Saikala Sultanova and the Ace Games team, identifying top creatives was key. Using AppsFlyer Creative Optimization, they saw a 52% increase in CTR and an 80% increase in the creatives' winning rate!📈 We love our collaboration with Ace Games, it's been incredibly rewarding.💚

Actionable tips that will upgrade your ads? YES‼️ 5️⃣ strategies you must try:

Squeezing the insights out of data in the privacy era is no small task, even with advancements in #SKAN and #Sandbox.🪙🛡️ This month, we’ve got content for you to help make lemonade out of lemons and get the most out of your data. The Flyer's August edition is out. Happy reading!🍋

Creating a global brand🎨🌎 With 15 worldwide events planned for 2024 alone, our design team was challenged to elevate our signature event series, MAMA (Mobile Attribution & Marketing Analytics), to deliver a consistent and impactful brand experience across global markets. This new brand needed to be strong and adaptable, capable of being implemented effectively and consistently in different locations, by various marketing teams, and with diverse budgets. Here's the full story of how we did it: https://lnkd.in/dsfWvVaW

"With AppsFlyer, I know the data is solid" - Hope Barrett SoundCloud's mission is to connect artists with other artists and their fans.🧡🎧 Growing this community requires clean and reliable data. And in this case, it led to cutting costs while increasing sign-ups.📈 Shoutout and congratulations to the SoundCloud team!

Cookies will now remain on Chrome with user choice, but what about Android in-app identifiers?🍪 Our own VP Product, Roy Yanai, joins Verve for an insightful fireside chat with more amazing industry leaders to explore the Android Privacy Sandbox and its impact on the future of advertising. Sing up here: https://hubs.la/Q02L7d0R0

Chief Product Officer, Barak Witkowski sat down with Eric Seufert to discuss: ➡ The prevailing themes in mobile attribution; ➡ How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven’t worked as well; ➡ How the media landscape utilized by mobile app advertisers changed over the past few years; ➡ How mobile app advertisers should view the web as a potential source of installs; ➡ SKAdNetwork’s transformation into AdAttributionKit and how should advertisers view that; ➡ How AI will play a role in marketing performance measurement. Check it out on Mobile Dev Memo: https://lnkd.in/dtb4vHPR

Our VP Product, Roy Yanai, went on the terrific #Apptivate podcast from Remerge for a conversation about Google's Privacy Sandbox for Android, the different approaches between Apple's SKAN/AdAttribution Kit, and what it means for marketers. He also shared career advice for those interested in pursuing a product leadership role in mobile technology. Check out the full conversation: https://lnkd.in/dC8nfmRD

Nobody will remember: • your salary • the school you went to • your title People will remember: • that time you misspelled the company name in an ad • when your "best" creative idea had zero conversions • the critical moment when the intricate nuances of SKAN’s conversion value mapping, which required meticulous alignment with your campaign objectives and precise calibration of each postback window, were overlooked, leading to suboptimal attribution results, diminished return on ad spend, and a convoluted data set that obfuscated actionable insights, ultimately necessitating a laborious post-mortem analysis to unravel the root causes of the performance discrepancies. (annoying right...?)